Hunting Down Testimonials

If you're not a "guru" yet, you may have to work a bit harder to get your testimonials. But it's still possible, and even more essential! Here are many ways you can get more testimonials than you can shake a stick at:

1) Ask, ask, ask!

If you don't ask for testimonials, they probably won't come! Some people feel like testimonials should always be unsolicited, but the reality is that 90% of testimonials tend to be solicited in some form or another. It won't be a chore- people like having their opinions heard, so they will tell you what's on their mind if you show them you're listening.

You don't have to ask for a testimonial specifically, you can just request feedback. Do this through follow-up emails, a form on your website, a link in your product, or even a phone call. If you offer extra support while requesting feedback, your customers may actually thank you for doing so!

2) Offer a bonus.

I should say one thing upfront.

Don't bribe anyone for their testimonial!

You don't have to be shy about asking for and encouraging testimonials, but there are certain lines that should never be crossed.

When done properly, offering an extra complimentary bonus for everyone who completes an evaluation form can be very effective, and won't get you in any trouble.

3) Make it a part of your agreement.

You can establish before a transaction that your customers will provide you with feedback. If you provide a great product, they will be more than happy to oblige.

4) Give out review copies or offer a free preview.

If you're just starting out, this is a great way to get some testimonials. If you hope to grow your business for the long term, then offering something for free in exchange for feedback is a great investment. And you might just gain some customers for life :-)

5) Have a conference call or webinar.

You can have a free conference call where you discuss your product or services and answer questions from customers, or do the same with live video. A recording of the call or webinar can be offered as a preview or free bonus, and you can ask participants to offer feedback that can be used as testimonials. You can do this for free at www.freeconferencecall.com.

6) Beta test.

Ever notice how even recently launched products have a slew of customers singing its praises? They were likely invited to beta-test the product, another way of providing social proof that the product is everything its promoter says it is. Top marketers do this, and you can bet there's a reason- it works!

If there's a market for your product, you will certainly be able to find beta testers. If no one is willing to try your product for free, it's going to be tough to sell! One of the most effective means of finding beta testers is in forums that are relevant to your niche. Simply make a post offering free review copies of your product and you should have plenty of takers.