I-Path clothing is located in San Francisco, for one, and, according to Wikipedia.com, it is a "footwear and clothing company which draws colors and imagery from Rastafarian and Hindu roots as well as from its own Northern California resources."
So, what better way to chill out than to sport some I-Path clothing? Recently, I-Path clothing designs have improved a great deal from their original, crustier designs. Now, the brand is definitely more relaxed and, more importantly, not so loud!
That is to say, of course, that the now-updated I-path brand is extremely cool-and not just for skater-types. In fact, the brand is so far beneath the contemporary clothing radar that practically anyone can pull off wearing one of its hats, hoodies, t-shirts, [pairs of] pants, and/or jackets!
Whereas I-Path clothing in the past has been much more logo-oriented, now the clothing brand is more subtle. Sure, the logo is definitely cool (see the attached picture), but that doesn't mean that customers who buy its products need to be walking billboards, promoting I-Path wherever they go.
No, I-Path has come to realize that anyone who would simply know of I-Path would probably at least rock one of its t-shirts and, subsequently, promote the I-Path ideology which is (as the name of the brand itself implies) that everyone needs to be an individual.
And, chances are, if customers purchase an I-Path product, they're that much more likely to be an individual-even amongst themselves. Not only is I-Path clothing seldom seen in stores or on the general American population, even the I-Path designs themselves can be hard to come by.
For instance, the I-Path website (Ipath.com) actually chooses to feature its own pre-order catalog. That means that some of the products that are shown within the catalog might never reach the projected audience; exclusive items might never graduate sales-sample status, or, for that matter, they might never get past the I-Path skate team's sponsored riders. And even if they do, that doesn't necessarily mean that retailers (skate shops, primarily) will strive to provide access to all of the products shown.
But I-Path knows how to run a business, which is convenient if not necessary! I-Path has its own online retailer, which can be found directly on the home page itself; Ipath.com processes its own orders and has sales all the time.
Currently, there is a sale going on that features shirts, hats, sweatshirts, and shoes for (some of them, at least) around only $20!
But there are also a plethora of recent [clothing] releases, including some very special designs from the illusive Bigfoot (an artist, skater, and co-founder of I-Path). One Bigfoot design features an extremely unique camouflage pattern that is one of the most incredible, if not the most incredible, camouflage pattern ever created. Best of all: it comes on a belt, two types of bags, and on hooded sweatshirts in two different colorways.
One last thing about I-Path clothing: much of the material is made out of hemp! If that doesn't provide a serious means for chill clothing, I don't know what does. I-Path clothing-it's unique, if not simply cool.
Published by M. Maiero
M. Maier is a journalist living in Minneapolis, MN. View profile
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