Importance of FAQs in Converting Clicks Into Profits

Some people say FAQs can raise your business by 5, 10, or even 20%. I don't know the exact statistic, it would depend on your business as a whole, but what I can say is that a FAQ section will definitely increase your converted traffic from watchers to buyers.

Customers like to be reassured that what they are buying is good, and that if they have question they can be easily accessed. With online purchasing, unlike physical stores, the reassurance of talking to another person is nonexistent. Yes, you may have included email and phone contacts, but many people are leery about using them and would simply prefer to read a small section outlining common questions.

They also like a FAQ to ensure that terms will not change. Such as return policies. If it says they have 5 days to return, and the receptionist they talk to says 3, they like using the FAQ to back up their argument.

There is also the response that your company cared enough to include a small FAQ for them, that you thought over whatever question they could have and gave them concise answers, that will also push them into becoming buyers.

In your FAQ, you should outline a variety of possible problems, general questions, and even benefits. If your competitors charge for a service and you do not, say it. If you can do something different than what your product page outlines, say it. The FAQ doesn't have to be all the catastrophe's you can think of, but should also be implemented as a marketing springboard to capture your audience.

If you possess good writing skills, I would suggest you save some money and write the FAQ yourself. However, if you are unsure about your ability, your best bet would be to hire a freelancer. They can help write for you, but more than that, since they will commit to research to see your business from a different angle, may be able to address problems that you never thought of.

Another way FAQs are useful is to cover yourself. If you are a printing business and you say that printing copyrighted work goes against your policy. Without it written down you must either A) print it or B) face charges because you did not write that it was the customer's fault and they assume all blame for their printing.

Make sure to include this small section on your website, or suffer a much lower conversion rate. It is important to you, your customers, and your profit margin.