Improving Your Overall Client Communication

Let's face it... as much as we'd like to consider ourselves great with customer service and excellent with follow up, we're not! Client communication is the one area that if most business owners would actually put their focus on they would see increased sales and more referrals in just 90 days. There has been a ton of research done on this very topic and one resource I'm constantly following is

One of the most important things you can do with your efforts is to measure them by taking a snapshot of where your business is today and then taking another snap shot 90 days later to see any change in sales or customer satisfaction. Another way you can measure your performance is by sending out a

In this economy customer satisfaction is key in keeping clients through thick and then especially if you aren't the "cheapest" on the block in your product or service. Your client needs to feel like they are a VIP in every sense so they don't go shopping for another company. I have found that checking in with your clients at least on a quarterly basis is a way to ward off the competition and keep a close eye on any changes with their situation.

According to McGhee Productivity communication doesn't end just with your client base: "Effective communication is tantamount to bottom line success - it increases productivity, decreases employee turnover, and improves morale. Adapting customized communication methods and protocols is the best way to achieve sustainable results when building communication strategies into a corporate culture." If you have employees that have brought clientele to your business losing them could be catastrophic as well and you should be clear in your direction and expectations with staff as well so that everyone is on the same page and overall happy with feeling on the same page.

Taking some time to review your overall communication plans and strategy is essential for keeping clients and staff happy and your relationships healthy.