Infomercials Can Be Deceptive

Oh the zany, crazy, high energy and deception of the infomercial. I think if we were all honest we could all admit to even watching at least one of these blatantly overdone productions in our lives (let alone ordering something from them). What grabs our attention is usually the propaganda; the way they can make half truths sound like this is the best deal in the world and everybody is jumping on the bandwagon. Until you get to work the next day and mention it to some coworkers and friends and they laugh you out of the break room.

It doesn't matter what they are selling, be it a real estate seminar, a bigger better widget, or a sponge; the pitch is always the same:

Everyone is ordering this, see look at all of our phone lines lit up

You are going to be the only person who doesn't have this

You can make huge, tons of easy cash

You can skip any hard work or common sense and do things our way

Look our (planted) audience is asking intelligent questions that you would have asked

The speaker usually is in front of (a leased or borrowed) large mansion or they are on a big yacht

The product is so special we can't sell it in most respected stores

Every single thing they say or sell is always backed up by that money back guarantee

In my experience if people are selling products this way 2 out of every 100 is really something practical and may also be "sold in stores". The other ones are just not worth the price, hassle or you probably have it already in another form or don't need it to begin with. The so called seminars, tape and DVD series for selling and making more money, the buy real estate and easily make millions, are just their marketing of ideas that people can do on their own. As for any of the money back guarantees, ha, talk to anyone who really did try to get their money back, once it's gone, it's gone. That is why it is a piece of cake for these productions to make their claims; they know you would have to spend 3 times the money you lost to get even a penny back.

There aren't usually quick and slick ways around hard work, patience, responsibility, honesty, etc. There is also an old adage that you can always sell to a salesman, and I believe it, because all of us have a little salesmanship and of course we "want to believe these claims are true".