Information 'diffusion' = the End of the Expert
The Era of the 'expert' is Over
Why? Because the internet has flattened accessibility to information. Usable information is no longer the domain of specialists and ivory tower (those who can't do) teachers. With perfect information perfectly diffused thru the system we no longer need experts to tell us what's happening, we are limited only by our search skills to efficiently locate data when we want it. Google has pretty much solved that problem.
Now, information has been made available to anyone with a surfing device. (Whoops, almost wrote 'computer' but that is "so five years ago".. now that we can search using cell phones and other handhelds.)Virtually all the information in the world has been 'democratized' via the internet. We can now take back control from the experts and learn what we need to know to make educated decisions...about virtually anything.
But, the real democratization of information is limited by our individual ability to understand (and use) the data. Some things we're just not going to be able to democratize, we can diffuse the information for surgery, for example, but we still can't use it without some serious training. But jobs like sports writer, automotive writer, or, dare I say it, a finance writer (just follow the experts, and look at the mess we have!), and these experts may all be 'diffused' out of business.
The experts may still have a place in all of this (if they think fast and find a way to influence the conversation), but their roll will change to something closer to the role of a subject matter expert. What they know may be important, but experts will no longer be the keepers of the keys when it comes to information and opinion. You must provide information that people pay attention to ("Ideas that spread, Win" -Seth Godin) and influence the discussion.
When a regional web community can deliver 10 reviews of local restaurants written by people who are your neighbors why do we need professional food writers? (Who may have been comped their meals, or could be best buddys with the chef?).
Published by Wayne Silverman
I've been writing for a few years. Building my exoertise a little at a time. I've worked in finance and accounting. Currently finishing my masters and prepareing to sit for the CPA Exam. View profile
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