Integrity in Business

Have you ever read lines like "Only available for a limited time" or "Act now while it is still available". What if you knew the item would be around for a long time. What if immediately upon reading those statements you knew the company was lying?

Many marketing companies claim you can make money on-line by lying to your customers. If an item really will only be available to a limited time, this is one thing. However, many times e-books and other sources suggest you lie to customers on purpose. You know the item will be available indefinitely, however you inform your customers it will not be available.

There are many other ways companies lie to their customers. Supposedly these are good business practices. The truth is, "Is it really a good practice to lie to your customers?". Once you have broken the trust of your customers, do you think they will buy something from you?

Although having a time limit for a sale is a good practice. Pretending you are only selling a limited number of copies or the item will disappear (when it won't) is not a good practices.

One of my professors told me "Once you lose integrity, it is really hard to regain it."

Sales are often made in seconds. Many times I am close to purchasing an item and then I discover the company is lying to me about one specific aspect of their product. Immediately I wonder if the entire product is a scam and usually I do not buy the product.

The common theory in internet marketing today is the idea "You must lie to a customer to get them to buy." I believe this is false. If you want to keep a customer, you must tell the truth with 100% integrity. This will keep a customer and feed your family year after year. The truth will set your business profits free!

Who do you trust and who do you buy from? Would you buy from someone who lies to you? Once you know someone is lying, do you buy from them?

Many people lie to their customers in such a way the lie is blatant. Once the lie is discovered by the customer, there is a good chance they will not buy the products. A sale is lost.

Ironically, the very people lying to their customers would probably not buy a product if they detected a lie from the company.

Trustworthiness is one of the number one strategies to gaining and maintaining customers. You and your product must be trustworthy to make sales. Your customers will appreciate it and you will be able to sleep better at night when you are honest.