Interactive Online Coupons: An Appeal to Recession-Strapped Consumers

"Coupons online" will be a search term that becomes more popular very soon. According to http://www.linkbrander.com/go/64166, consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.

A Google search result from Tuesday, June 3, 2008, revealed 2.3 million hits for "coupons online," and that will change. "Coupons online" can be found all over the Internet, but this is the first platform designed to place coupons where people will see them constantly while online.

The idea for a new approach to coupons online is to present ads offering coupons to consumers, just as Google uses advertising in its Google Adsense ad placements. The venture promises to be a win/win for all involved.

Consumers who are on the Internet will have the opportunity to print coupons online, which will be displayed and categorized according to the content on the Web site they are viewing. The same attraction that allows advertisers and Web site developers to benefit from Google Adsense placement will be capitalized on by the new platform.

It should grow popular and increase the use of coupons online by consumers. Most consumers would use coupons online if they were easily obtained. A recent survey conducted by Simmons/Experian Consumer Research shows 86 percent of consumers would be likely to print and use a coupon online offer located adjacent to articles they are reading online.

Advertisers, of course, will get their products in front of millions of internet consumers who are already reading content related to a particular advertisers unique product or packaged goods.

Website developers will be able to monetize their sites and receive revenue from making printed coupons online available to their visitors who regularly come to their site without ever leaving that publishers site.

Consumers will be presented with offers for products and services via coupon online offers that they might not ever have considered.

This is a brilliant development especially in the sour economic environment we find ourselves in. The daily dose of news stories about high gas prices and rising consumer prices and family economic woes makes it more amazing that this source of coupon savings to consumers goes untapped

The statistic quoted at the beginning of this article on the 99% of 285 billion unclaimed coupons was published in the money section of USA Today on June 2, 2008.

The impact of this program in the next year is almost guaranteed to be phenomenal even if the economy starts to improve. The internet savvy consumers will become more coupon conscious because the offers will pop up in front of them as they go about their internet searching and online activity. As more publishers become aware of the availability of this program, the growth of this method of coupons online offers will likely explode. The advertisers will jump at the opportunity to present their products and packaged goods on an interactive basis to the millions of internet customers who will already be reading or using content specifically targeted to their products. There is also technology being advanced to send coupons to your cell phone that has a similar potential.

Yes, somebody has a great idea which is destined to grow exponentially over the next year and beyond.

http://www.linkbrander.com/go/64166