Intimidation Clothing: Bringing MMA Shirts to the Masses
New Boxing and MMA T-Shirts from Intimidation Clothing
Luke Jernigan, President and CEO of Intimidation Clothing, LLC said that, "Intimidation Clothing is made for the fans of MMA & boxing. We're not dealing with the same ridiculous margins and high prices as our competitors but we still have high-quality products. That is what sets us apart from the competition."
He believes that the company will thrive in a niche within the industry, giving the fans of the sport and the lifestyle something they are craving without having to reach deep into their pockets. Jernigan noted that, "Many of our competitors are charging double what we charge for a t-shirt. Seriously, who wants to spend $60 on a t-shirt, even if it is cool looking?"
Intimidation Clothing is therefore planning to keep their prices at a far more reasonable level, so that everybody can afford and make use of them. That's how the company plans to differentiate itself from the mass of MMA shirts and apparel already in the market, and it's a strategy that's bound to be appreciated particularly in this economic climate.
Another way in which Intimidation Clothing is reaching out to the everyday MMA fan in this country is by keeping all of their production in the states. "Every t-shirt from Intimidation Clothing, LLC is 100% made in America... we're proud to keep our money here in the USA and support hard-working American families." They design and create the shirts in the states, and are based from Ohio.
They already have several different MMA shirts for sale, including one promoting their MMA and UFC news site, ProFighting-Fans.com. There are plans for more shirts and a more diverse collection of MMA apparel in the future. For now, Intimidation is planning on establishing a foothold in the market through their cheap prices and down to Earth approach.
For more information on the company and their MMA t-shirts you can visit their website at http://www.intimidationclothing.com.
Published by Jake Emen
Based out of Washington D.C., Jake is a full-time freelance writer, and is the Editor of ProBoxing-Fans.com. He has been published on a variety of outlets, has served as both a Featured Contributor and Categ... View profile
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4 Comments
Post a CommentI feel like lumping these guys for inventing this brand
I'd buy an MMA tee-shirt but I'd probably get lumped up wearing it....
Sounds like quality clothing at affordable prices... and ya can't beat the brand name! You could wear this in the kitchen, too. :)
It was truly intriguing to find out how they plan to develop a niche and market themselves, separating themselves from the crowd (of course, MMA clothing is already appealing to a certain, specific group). Nicely written!