Introducing the New Dior Cell Phone, $5,000 and My Dior is Yours

Dior is introducing a new luxury cell phone which promises to be the hottest must have item for all that can afford it's $5,000 price tag.

Teasing glimpses of this new Dior luxury cell phone have popped up on the internet and a recent Wall Street Journal story gave a little more information about the luxury Dior cell phone.

The Dior cell phone will have all the standard features one has become accustomed to in a cell phone-ring tones, camera and touch screen, but the Dior cell phone offers something uniquely different, something designed to be the hook to make the $5,000 sale. Something that will make the purchaser feel they have bought more than a cell phone, they have bought a piece of the Dior name, and that Dior name will give them a certain status symbol among their peers. The $5,000 hook, or selling point, is a miniature phone that is only slightly bigger than a USB key, this miniature phone is aptly named 'My Dior'. This mini version of the Dior cell phone is being target marketed towards women 'who don't want to rummage through their bags to find their phone'. The My Dior mini cell phone clips on the outside of a bag for easy access. My Dior communicates with the main Dior cell phone for making and receiving calls.

This luxury Dior cell phone will initially be introduced to China and Russia, since there is a bigger demand for brand name, luxury goods in those countries. The Dior cell phone will work in most parts of the world, with the exceptions of Korea and Japan where it is not compatible with the wireless networks. The $5,000 Dior cell phone will be available in three different colors, red, pink and white and will start being sold later on this year.

Dior is not the first in the fashion industry to branch out and start selling name branded cell phones. Prada SpA and Dolce & Gabbana have already been there and done that, but their cell phone price tags did not reach the $5,000 range.

The Christian Dior brand name, known as simply Dior now, has long been an iconic name in the fashion industry. Widely know and coveted products bearing the Dior name range from men's and ladies fashions, jewelry, fragrances and makeup. All Dior products carry a hefty price tag in comparison to similar products, including the new Dior $5,000 cell phone. Consumers of Dior products would argue that there is no comparison between Dior and other products, that is why they willingly pay the hefty price for the Dior line of products. The other side of the Dior fence would argue that consumers are paying for a status symbol name, not a better a product.

$5,000 for a cell phone, but not just any cell phone-a Dior cell phone with a mini My Dior.

Source: http://online.wsj.com/article/SB121131274855707901.html?mod=telecommunications_primary_hs