Intuit Inc. Making Strides to Revolutionize Online Banking

Just five weeks after Intuit Inc. completed the acquisition of Digital Insights, the company announced the release of two highly anticipated products that promise to change the direction of online banking as we know it. The first is Personal FinanceWorks, due to out this summer. Followed by Small Business FinanceWorks which will be released in the fall.

Much more intelligent than their predecessors, this suite of FinanceWorks are actually the first in a series of new products to be released by Digital Insights and Intuit Inc for the financial institution market place. Intuit Inc. has produced software that allows financial institutions to provide their consumers and small business customers financial management tools that are effective, powerful, and profitable. In addition the ease of use makes the experience enjoyable.

The marriage of Digital Insight and Intuit is brilliant. By combining each entities individual strength , this combination has become a force to be reckoned with. Starting in the development stage. Intuit is driven by creating products that are centered around ease of use, relevancy, and effectiveness always keeping the customer in mind. This is evident in previous products developed by Intuit such as Quicken, QuickBooks, and TurboTax. This approach complimented by Digital Insight's ability to provide outsourced online banking solutions at world class levels of security in unmatched reliability is the formula to the company's success.
"Combining the unique strengths of Intuit and Digital Insights will enable us to provide consumers and small businesses with more control over their financial lives than they have ever had , while helping financial institutions become the financial hub for their customers." Explains Jeff Stiefler, president of Intuits financial institutions division. "For the last 10 years financial institutions have made great progress establishing a web presence and enabling customer to conduct some of their financial business online, but this time it is much more."

It took a company like Intuit to identify a need and create a solution capable of addressing it. If the success of Turbo tax, Quicken, and Quick books are any indication of what is to come from Intuit Inc, it will be exciting to see the finished product. At this point were are only able to speculate about the details of FinanceWorks However what we do know is that the future of online banking not only looks more comprehensive, it looks promising