Is Koran Burning Event Just for Publicity for Book?

Pastor Terry Jones Marketing His Book with T-shirts, Mugs and More

Carly Hart
Tempers flared around the world this week over Dove World Outreach Center's pastor Dr. Terry Jones' planned "Burn a Koran Day", conveniently planned on the 9th anniversary of the terrorist attacks on America on 9/11. The planned Koran conflagration sparked concern for troop safety and, as of this writing, the Koran burning is still planned for September 11. The controversy gives Dr. Jones a world wide audience, which is interesting since his book, "Islam Is of the Devil" was released just over one month ago. This leads one to wonder whether the Koran burning planned is meant as a publicity stunt for Dr. Jones' book or if it is a genuine stand for Christianity.

A Look at Dove World Outreach Center's website

A quick visit to Dove World Out Reach Center's website reveals a prominent ad for "Islam is of the Devil" in the right side bar. The color ad is above the fold and is quite a colorful eye catcher. The website also offers "Islam is of the Devil" t-shirts for sale for $20 (shipping included). In addition to hawking his book and t-shirts on the Dove World Outreach Center site, there's a link to the "Islam is of the Devil" website, which also has a store offering the book, as well as anti-Muslim hats, coffee mugs, and t-shirts for sale. In essence, the book is being aggressively marketed on the eve of 9/11.

A Look at Book Sales of "Islam Is of the Devil"

Dr. Jones' book is currently out of stock at Amazon.com and is back ordered at Borders.com. It is still available at BN.com and is ranked at 125,906 in book sales today. By the way, book sales are up at BN.com as "Islam is of the Devil" was ranked at 168,211 on September 6, 2010, just three days ago. Obviously, the widespread reporting of the Koran burning that is planned on the anniversary of September 11 has helped Dr. Jones' bottom line via increased book sales.

The church's plan to burn Korans on September 11 was reported by CNN back on July 30, just days before Jones' book was published in early August. Now that the book has been published and the anniversary date draws nearer, the controversy is sure to help line Dr. Jones' pockets with increased book sale revenue.

Timing is suspect

The timing is suspect. Dr. Jones asserts in a Fox News article that, ""We feel it's maybe the right time for America to stand up. How long are we going to bow down? How long are we going to be controlled by the terrorists, by radical Islam?" It is the marketing of his book, along with the anti-Muslim t-shirts, mugs and hats that speaks of another evil. The love of money.

Sources:
http://www.islamisofthedevil.com/
Fox News: State Department Calls Plans to Burn Korans "Un-American", retrieved 9/8/2010
CNN: Church Plans Koran Burning Event, retrieved 9/8/2010

Published by Carly Hart

One of AC's Top 1000 Content Producers, Carly Hart's interests include news, politics, parenting, frugal living and consumer related issues. A Featured Contributor in the Shopping and Fashion category, she...  View profile

5 Comments

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  • Michele P11/16/2010

    I think as Christians, we are to love thy enemy. I think their are better ways to express your opinion then to burn the koran. I think we should show a better example and I am glad he did not do it! BUT, I agree with him. Muhammad was, by the history books an evil man! Not at all how they protray him. I think more people should do a little investigation. He was not a good man!! I am glad I am a Christian. God Bless!

  • Sheryl Young9/15/2010

    I'm SO glad he's not doing it.

  • Jennifer Budd9/12/2010

    Publicity stunt or not. It's not right to demonize an entire religion like that.

  • Theresa9/9/2010

    Excellent article. Surely people have more important things to do with their time and their lives than stunts like this meant to attract attention and foster hatred.

  • Gina Magini9/8/2010

    Interesting article. It doesn't seem like there is much to gain from burning the koran, unless it would be book sales. I don't blame him for the sentiment, but it seems a bit childish.

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