Jennifer Lopez Needs a Career Wide Back-Up Plan

Jennifer Lopez recently has been staging a return to the entertainment industry and celebrity extraordinaire status for the first time since the birth of her twins in 2008. Seemingly this should be a completely natural and easy transition for Jennifer Lopez as she was always on the forefront of being hip, trendy, and a hit in the early portion of the 2000s.

However, more and more it seems like the actual career of Jennifer Lopez as a trifecta of passable singing, dancing, and acting talent has left the building. While Lopez will surely be relevant and engaging for a time in music and movies, it seems doubtful that she will ever return to the number one slot for a few different reasons.

Bennifer

The constant media saturation of the Jennifer Lopez and Ben Affleck dating relationship, subsequent engagement, and inevitable break-up affected both of their careers. Ben Afflect has been involved in several projects and has even directed a movie since then, but there have been no starring roles at the level he inhabited in the late 1990s and early 2000s. Lopez's last highly successful movie where she was the big name star, Maid in Manhattan, was released prior to the Bennifer explosion. It remains her acting high point commercially along with The Wedding Planner.

Hip-Hop Has Changed

Since Jennifer Lopez did successful albums like On the 6 and This Is Me...Then, the landscape of Hip-Hop and pop music has changed. Beyonce, Rihanna, and Mariah are releasing single after single featuring killer vocalizations and good beats. Jennifer provides good beats and an altogether pleasant voice, but her sheer vocal power is nothing when compared to many of the singers burning up the charts.

Her Latest Projects Are Questionable

Another reason that it seems certain Lopez will likely not return to the height of her former fame is the relative quietness surrounding her new releases in both film and music. As reported by TheLedger.com, Jennifer Lopez split with her Sony Epic Records label earlier this year leaving her upcoming album Love? in a lurch until it was secured by Def Jam. Some media outlets have went as far as to report her album was dropped by Sony. Her single "Louboutins" fell flat on radio airplay, and Lopez herself fell flat on her bottom while performing it on the AMAs.

Her new film The Back-Up Plan, while not a total flop, only grossed a total of 23 million at the box office in its first two weeks of release and experienced a 50% drop in ticket sales from week one to week two. The Back-Up Plan was neither an effective comedy nor drama and did little to showcase the talents of Jennifer Lopez in relation to acting.

With the changing landscape of music and movies, Jennifer Lopez needs a slight overhaul, or a back-up plan to remain relevant. She is a savvy business woman, so a restructure is entirely possible.