Jessica McClintock Prom Dresses Are Big Business

The US Census Bureau reported teen girls spend more than a third of their money on clothing. Prom dresses are one of the largest lures and equal millions of dollars each year in revenue for retailers and designers. Every young woman wants to feel like a belle at the ball. Jessica McClintock creates the romantically modern prom dresses for this momentous occasion. This savvy designer is now also a retailer herself.

Jessica McClintock followed a self-made business model everyone can learn from. A widowed mother of a young son, McClintock landed in California in 1969 with teaching credentials. She wound up making a modest investment in a small apparel company called Gunne Sax. Now the Jessica McClintock premier design house also has 41 company owned boutiques with plans to open more.

Going beyond a single line of dresses, Jessica McClintock has a vast national and international wholesale business. While she is renowned for prom dresses, McClintock also designs evening wear, bridal wear, misses, junior and children's wear, fragrance, china, handbags, jewelry, eyewear, home furnishings and furniture and handmade area rugs. This entrepreneur took her sewing and creative skills to the next level to create a multi-billion dollar empire.

Jessica McClintock prom dresses remain a timeless and coveted favorite. Style Bistro just wrote about these unique prom gowns, stating, "Jessica McClintock prom dresses are well known for their exquisite fabric and fairy tale princess style. If you're looking for a romantic prom dress, Jessica McClintock may be the right prom dress designer for you!"

Having worn Jessica McClintock gowns myself, the fit is impeccable and they are actually comfortable. Straps are soft and bodices lined for maximum comfort and style. Her ability to combine fashion-forward style with comfortable design is clearly why her business is booming. Once you attract the teen market for prom gowns, you can encourage them to buy evening wear, fragrance and furniture as they grow up. It's definitely a savvy business model for women entrepreneurs to follow.