Jessica Simpson Swimwear 2010

The star of "Price of Beauty" on Vh1, Jessica Simpson has been adding her interpretation of design to the fashion world for a few years now. Designing shoes, intimates and accessories, Simpson is now adding swimwear to the mix. The line consists of mostly bikinis and tankinis, and comes in vintage-inspired and modern designs. You can find the swimwear line in most department stores, as well as specialty swimsuit stores and her own website JessicaSimpsonCollection.com.

The swimwear line has something for every budget, but expect to pay about $80 for the top and bottom in the collection. In addition to swimsuits, the collection features cover-ups like a long sleeved hoodie and maxi dress--perfect for throwing on after swimming or laying out.

Here are some features of the 2010 Summer Collection:

Cherry Pie Bikini

Price: $92

The blue polka-dot bikini replicates a vintage-style design, with a white ruffle on the edges of the halter bikini top and bottom. Gold buttons add a design element to the foldover-waist bottoms. The suit comes in various sizes and the top is adjustable with removable padding.

Beach Party Bikini

Price $86

If you want an eye-catching bikini to stand out of the crowd, this is the one you should go for. The bright paisley print is perfect for anyone who has a bohemian-chic style. The bikini top is halter-style, while the bottom features a gold ring and ribbon detail on one side.

Charming Tankini

Price $100

For those who want a little more covered up, a tankini is the perfect solution to hiding the stomach. In the Jessica Simpson Collection, there are three tankini styles in solid black, solid pink/purple and red/pink geometric shapes. The top is halter-shaped and features mixed charms sewn in to the center of the bikini portion of the top.