Jiri Tlusty: Hockey Stud or Media Dud?

Only Time Will Tell

Tsu Dho Nimh
Can Jiri Tlusty become a media darling, and give hockey players a new, sexier image? Or will the Czech charmer turn into just another snaggle-toothed puck-slapper? He's made the move from being just another promising rookie to the subject of a media feeding frenzy, but will the interest continue?

Tlusty was with the Sault Ste. Marie of the Ontario Hockey League in 2006, when he made some locker-room self-portraits with a cell phone. Naively he e-mailed the self-portraits to a woman he met online, or posted them to Facebook, or whatever. Anyway, the pics showed up on the Internet this week, as such photos inevitably do, and launched his career as the new bad boy on skates.

Strengths: He'll probably do exceptionally on calendars and wall posters, where his broad smile and good teeth can be shown to advantage.

Tlusty obviously has the well-toned muscles any stud requires. His first goal for the Toronto Maple Leafs was a carom shot by Alex Steen, that bounced off of Tlusty's well-toned gluteus maximus into the goal. Because Tlusty was the last person to touch the puck, he was credited with the goal.

He has already learned the value of contrition and used it to advantage to defuse his first media crisis, as his statement to the press shows: "I used poor judgment in this instance last season, and I have learned a valuable lesson. It will not happen again and I have no further comment." I give him bonus points for mastering the art of the "no comment" so soon in his career.

When his English improves, he'll have a charming accent.

Weaknesses: His hair style is geeky and his fashion sense, like his common sense, hasn't developed. If the Leafs would spring for a hair stylist and a wardrobe consultant, this promising young man could move from the tabloids to the pages of GQ.

Risks: If he takes his image seriously, he could end up benched for out of bounds activity.

Advice: Don't e-mail anything to anyone that you don't want the entire world to see. And if you want to pose nude, hire a good photographer and license some posters.

Published by Tsu Dho Nimh

I'm a long-time technical writer with time to spare. I'm an omnivorous reader, a superb researcher, and a very fast writer. I'm also a good photographer. I'm fascinated by medicine, and annoyed by quack...  View profile

  • He's cute!
  • OMG ... he's naked!
  • And he was really, really stupid, but he's 18 and male and he couldn't help it.
If the Leafs had taken the time to educate their rookies on the off-ice perils of being a pro, I would nevre have heard of this kid.

7 Comments

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  • Tsu Dho Nimh11/20/2007

    Joe - Certainly! Do you think he'll ever make it selling clothing ads without them?

  • Joe Poniatowski11/20/2007

    Entertaining, but seriously... a hair stylist and a wardrobe consultant?

  • Will Wright11/18/2007

    The takeways are too funny. I think this was the first time I'd seen the word "puck-slapper" in print.

  • A.E. Olson11/18/2007

    If I'm correct, there's also another picture of him floating around kissing another guy...I only thought footballers were hot!

  • Chris M. Carmichael11/16/2007

    Oh my. I hadn't heard about this.

  • Grits4411/16/2007

    Love your takeaways!

  • jcorn11/16/2007

    I hadn't heard of this incident but it was interesting to read, tightly written, hitting all the highlights. I doubt I'll be posing nude but I'll pass on the advice to those who mention their interest in doing so. A good photographer and a segue into posters does seem wise.

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