Keep Visitors Coming Back
4 Ways to Engage Your Website Visitors
There are lots of ways to keep your visitors coming back to your site. The most obvious way is to post regularly to a blog, but here are a few others that you may not have thought of.
Include a Forum
When you start a forum, you are providing your visitors a place to voice their opinions and interact with their peers. As conversations build up, a sense of community will follow and your visitors will come back to your site almost religiously.
This one is not right for all websites -- it really depends if you have the type of audience that likes to participate in forums. So give this some thought before you spend too much time and/or money adding one.
Start a Regular Chat
This is another way to increase the interactivity of your website. But it takes the concept behind the forum and makes it a bit more urgent and live. This can also be a great way to build community among your visitors.
Add Polls and Surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
You can't use funding as an excuse not to include this as a feature of your website. There are plenty of websites that will let you build polls and surveys for your website. My favorite is SurveyGizmo.com.
Add Puzzles, Quizzes and Games
Provide an interesting or addicting form of entertainment and they will come. If you really want to be creative, you can hold competitions and provide an award to the high score winner. This will keep people trying continuously to earn the prize.
Published by Carma Spence
Carma has 20+ years marketing, PR & publications experience. She's worked on campaigns for City of Hope, The Marine Mammal Center, Champagne Deutz & others. She helps creative professionals cultivate a thriv... View profile
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