Keira Knightley's Anti-Domestic Violence Advertisement is Too Violent for TV
But the Controversy Calls Attention to Domestic Violence
Keira Knightley's two minute advertisement has been shown in movie theaters on behalf of Women's Aid, a charitable organization offering a great deal of information on the topic of domestic violence at their website (here).
Clearcast, which, according to its website, is "responsible for the pre-transmission examination and clearance of television advertisements" (more), said that Keira Knightley's film about domestic violence is too violent to be shown on television and has proposed a number of cuts in "CUT."
You can decide for yourself by watching the advertisement on YouTube (here).
Sandra Horely, who is the chief executive of Refuge, an organization that accommodates women and children trying to get away from domestic violence, called the decision by Clearcast "pathetic." (Source.)
Keira Knightley said she took part in the advertisement to call attention to the two women killed every week (assumedly in Great Britain) by domestic violence. (Source.)
"CUT" begins with Keira Knightley's character returning home from her workplace, a film shoot. A man (boyfriend, roommate, lover, husband - the distinction is not made) begins to abuse her verbally and physically. She cries out that she did not agree to this. The camera pulls back, and we see that the really hideous domestic violence is in fact taking place on a film set.
As I "read" this disturbing video, people do not agree to domestic violence, when they accept the script of a happy marriage (or other relationship). But, just as Keira Knightley's character cannot escape the domestic violence that suddenly does not follow the script, so are many real people trapped in domestic violence that they never agreed to, as they dreamed a script of living "happily ever after."
Is "CUT" violent? Well, is domestic violence violent? Then, can a film about domestic violence be shown on television? In Clearcast's own rules (here), we find "Violence, cruelty and injury are themes which must be handled with great care and only in cases where they can be justified are they likely to be acceptable. These cases are likely to arise in public service messages, newsreel footage, film trailers and some charity advertising." (Emphasis added.)
The message of Keira Knightley's film about domestic violence is that, yes, domestic violence is violent. The increasing violence toward the end of the film (where Clearcast is calling for cuts) is not like the artsy, choreographed violence of martial arts films. A woman is getting hurt, badly. A man's home may be his castle, but a woman's home is the place where. statistically, she is most likely to be hurt.
There is a distinct difference in perspective on domestic violence between British and American websites and news reporting. Consider these statistics from the American Bar Association's Commission on Domestic Violence (here): "Approximately 1.3 million women and 835,000 men are physically assaulted by an intimate partner annually in the United States."And, "In 2000, 1,247 women and 440 men were killed by an intimate partner. In recent years, an intimate partner killed approximately 33% of female murder victims and 4% of male murder victims." (Emphasis added.)
In the United States, we are open to the fact that men are not just perpetrators but also victims of domestic violence. Domestic violence is not limited just to heterosexual relationships either. Again, according to the ABA's Commission on Domestic Violence, "11% of lesbians reported violence by their female partner and 15% of gay men who had lived with a male partner reported being victimized by a male partner." (Source.) "Fistful of Love" (YouTube video with lyrics, here) by the sexually ambiguous Antony Hegarty might capture the thoughts, fears, and confusion of many victims of domestic violence, of whatever sex, gender, or orientation.
The National Coalition Against Domestic Violence has a great page of resources (here), including state-specific fact sheets. Those resources and Keira Knightley's haunting video (yes, this article is about Keira Knightley's video about domestic violence) reminds us that no household, no person living in any relationship, at any socio-economic level, is immune from domestic violence.
We are not that far removed from the Rihanna / Chris Brown news. Raquel Cepeda concluded her Village Voice article, "Another Love TKO: Teens Grapple with Rihanna vs. Chris Brown" (here) with words that I would like to use to close this article:
"I disagree with the fact that she provoked him, because when you say 'provoke,' to me, that means he had a reason to hit her," says an eighth-grade Latina. "I don't think that's fair." That this opinion puts her in the minority is a major crisis. For everybody.
You might be interested in my article, "Can Men Be Sexually Harassed by Women?" (here)
Christopher, another AC source (source page here) brings his insights to this ad in his article "Kiera Knightly's Anti-domestic Violence Ad Revisited" (here).
Published by Michael Segers
I'm old enough to know better, but too young to admit it. I've been a teacher, owner of a sandwich shop, collector of neckties, acupuncture student. Now I get bossed around by my parrot and rejoice that I d... View profile
- DVD Review: Keira Knightley and Matthew Macfadyen in Pride and Prejudice The newest film version of Pride and Prejudice, while not entirely faithful to the novel, is still worth viewing for the inspiring performances of Keira Knightley and Matthew Macfadyen.
Oil Patch Potboiler "There Will Be Blood" & Coen Bros.' "No Country for...The 2008 Academy Award nominations were announced in Beverly Hills, California on Tuesday morning, January 22, 2008.- The Young Keira KnightleyHow the early days and overcoming dyslexia affected Keira's acting career.
- Sex Scene Criticism: The Jacket, Starring Adrien Brody and Keira KnightleyI was instantly annoyed because it was one of those "arty" sex scenes, where the director does like 20 quick-cut extreme close-ups of various body parts in a one-minute span. And you're sitting there thinking, "Was t...
- Knightley Says She is Too Independent to Get MarriedBritish actress Keira Knightley has ruled out marriage in the near future because she believes she can look after herself.
- Keira Knightley's Stand Against Hollywood Norm
- Domestic Violence Impacts the Workplace
- Best Keira Knightley Fan Sites
- Domestic Violence: Empowering the Victim
- The Domestic Violence Double Standard
- Broken Smile - Domestic Violence
- My Daughter's Haunting Eyes - Life Lessons from Domestic Violence





39 Comments
Post a CommentI find it a lot better than the stupid ed and other commericals with scantily clad women showing their hooters. It was chilling cuz in real life this always happens. U think it's a nightmare or a bad movie, so u keep waiting to wake up or someone to yell cut, but they never do. It's horrible, but good cuz people need to know.
Isn't that always the case? They try to promote one thing, and end up going too far in the other direction. Nice write-up.
Though I don't care to watch the video, great work here Mr. Segers. I was going to ask if it was you or AC inserting "more" into the article, since I'd never seen it done that way before; however, I see you have a BA and MA in English, and that's answer enough for me.
Wow, I just watched it on YouTube, and it's powerfully chilling. I think her words abt this not being in the script, and crying out "I didn't agree to this!" followed by the words on the screen, "Isn't it time someone calls 'Cut'?" just kicked me in the gut as Keira continued to be kicked on screen. This certainly shouldn't be shown during Prime Time when younger kids are more likely to be watching. But compare that to the effect it has on young kids who see this enacted at home. This is one of the most effective public service ads I've ever seen. So of course, reality's hard to swallow & many want to look away. Michael, I really appreciate that you spent time on this topic. Great work here.
Absolutely correct. Well done.
Nice job here. I think it's wrong to censor the reality of what Keira is trying to advocate awareness for!! Ridiculous. Domestic violence hurts, and it can kill. It isn't pretty, and that's the whole damn point.
Excellent work on this. Perhaps the piece's supposed violence will get the message accross. I can't believe that after all of this time we are still dealing with this horrific problem.
This is a very well written article looking at domestic violence in depth.
I didn't think it was very violent at all. Women who are physically abused get far worse than that. It's a start but I guess the advertising world can't take it any further if Keira Knightley's portrayal of an abused woman is already being censored.
Nice bringing up the fact that it happens in gay relationships as well and a look into Comcast's policies on this. I still do not see how Rhianna provoked Chris Brown. People talk about the idea of her having Herpes, or that she disrespected his car it all seems ludicrous. No one really seems to be able to explain that one.