Keurig Coffee Maker Review: The Genius and Business of This Device

Many people, especially the elderly, tend to live alone or are the only person in the household who enjoys drinking coffee in the mornings. But for people like that, coffee brewing often means pouring out huge amounts of your brew every single morning. The geniuses at Keurig, however, have invented a solution to this problem that not only makes more sense, but also tastes much better. Let's take a look at the design and business plan behind this brilliant device.

How does it work?

The idea of making a single cup of coffee doesn't seem all that impossible at first thought, but the actual engineering behind it becomes a bit difficult. Quality is difficult to maintain with coffee machines that are as small as the Keurig is. On top of that, Keurig wanted to be able to make a cup of coffee for customers in mere minutes, so extended steeping wasn't part of the plan.

The answer was the K-cup design (sometimes also called Keurig coffee pods). These disposable plastic cups of ground coffee beans and a filter are sealed to ensure freshness and placed directly into the machine for each cup of coffee. The machine pierces the top of the K-cup and then forces 192 degree F steaming water through the K-cup. It drips through the filter and into your cup waiting right below. The result is a quick, delicious, and easy cup of coffee. But that's not all that K-cups do.

The genius of the business plan of Keurig

What is wonderful about these K-cups for the company Keurig is that, like other brand specific merchandise, they are required for the perfect Keurig coffee experience. Coffee companies quickly signed contracts with Keurig so that the customers can enjoy cups of Seattle's Best and Caribou Coffee right at home. Besides that, there are also K-cups for hot chocolate and a wide variety of flavors of tea that are just as delicious as their coffee counterparts.

The cups are disposable, so they do create a lot of garbage, but that is a common price that is paid for convenience. You will go through these disposable cups pretty quickly, so Keurig will be getting a constant supply of income from your purchasing of replacement cups. This constant revenue is very important for a company to be able to function well throughout the whole year. The K-cups are not cheap, but if it is something you can afford, then it is certainly something to consider for next Christmas. The quality of coffee produced is remarkable.

Source:

http://en.wikipedia.org/wiki/Keurig

http://www.keurig.com/