Kevin Federline's Nationwide Commercial Offending Fast Food Employees

Nicolette Hegrat
In a recent visit to People's Magazine's website, there was an article talking about how fast food workers are furious over a Super Bowl commercial of Nationwide Insurance depicting a fast food job as "dead end". Truth be told, those jobs don't pay very well but hell, they work their butts off for their money and get no tips.

The commercial starts off with Kevin Federline rapping in his music video with women all around him and wearing a fur coat and bling bling. Then suddenly we transition into a fast food place with Federline looking back at his moment of glory. For those who don't know about the Britney-Federline story, Federline started out as Britney's backup dancer and they both fell in love starting a bitter romance. Federline explodes into this amateur rap star with five minutes of fame in the spotlight. With the new commercial of this negative stereotype, could this be Federline's desperate attempt to becoming famous since his ex-partner won't be his money tree?

Stereotypes are what people make them out to be. And some take it as humor while others are very offending by them. I worked at McDonald's for....one weekend....I hated it, and that's why I respect those workers. They deal with unappreciative customers, run back and forth and when lunchtime comes, oh boy!

Me, I'm taking both sides as you guys can tell. I feel these workers should at least take the Britney-Federline breakup into consideration and just laugh. Yes, it's offensive, but let's face it, Federline probably couldn't even keep up with a fast-paced working environment.

I asked a fellow forum member what he thought about the commercial and the hype it's been causing and he said, 'Working in the fast food industry is a dead end job, but they are there to serve people. Somebody has to start somewhere in life to get the training they need for other jobs in their future careers.'

Very true. At one point I wanted to get into hotel/restaurant management back in high school and my guidance counselor advised me to start working at a restaurant, including fast food just to see the basics. When I worked at McDonald's, I shook my head "No" and took up a different career choice. With that being said, let the humor of this commercial depict Federline's future downfalls. This party animal, free-loading moocher will be lucky to even last a day in the fast food world.

Published by Nicolette Hegrat

I am a SAHM and enjoy writing about Parenting and fun things to do in San Diego with your kiddies.  View profile

15 Comments

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  • FrontPage8/19/2007

    Puhleaze, if the friggin restaurant industry were sensitive enough, they'd open their pockets to pay the fast food workers more. They're standing up for the workers?? They should speak up about the unfair wages that these people make in the first place!

  • savvy stewardess2/5/2007

    I laughed my a__ off. I used to work at burger king in high school. Now I laugh at airplane movies. Get a sense of humor people, right?

  • Takiya Farmer-Akbar2/5/2007

    Anyone who chooses to work in the fast food industry should respected for their decision. There as place in society for everyone who works to gainfully progress his/herself. I purposefully steered clear of the industry when all my friends were flipping burgers. I personally didn't want that experience but, some people do, and that's okay. For those poor souls who do it out of necessity, may the creator help you move on toward your true passion in life. As far as K-Fed..he needs his on life and stop attempting to highjack his soon-to-be ex wife's falling fame.

  • Kristen Miller2/5/2007

    People will complain about anything. Working in fast food is not glamourous and it's okay to daydream about being a rockstar.

  • Lee Andrew2/5/2007

    I don't get what people are upset at. Nowhere in the commercial did they say fast food workers suck or they don't work hard. All it said was K-Fed wanted to be a rap superstar and his career got derailed because "life came at him fast". So basically all they said is that being a famous wealthy rapper is more prestigious than working fast food, who wouldn't agree with that?

  • Andrew Berry2/4/2007

    When I read the article I thought that the commercial would be disrespectful. After watching it I can see it's not that bad at all. Working at a fast foodn restaurant is hard, which anyone can easily see, but it is basically a starting point. I think this commercial was just funny. Federline couldn't work there anyway.. he'd die from the stress.

  • Steven Mottor2/4/2007

    I thought the commercial was clever. Great marketing by the company. Those who get offended do not understand how to take a joke.

  • Jack Oceano2/4/2007

    That commercial was funny. One of the very few.

  • Dark Wizzard2/4/2007


    LOL this is funny. I bet K Fed could cry is he ever worked at McDoanlds.

  • Barry Freiman2/4/2007

    Hating K-Fed feeds as much into his PR machine as loving him. Ignore him if you don't like him and ultimately he'll fade away like, say, Vanilla Ice. If his doing this commercial is anything it's an acknowledgement of the fact that he doesn't care if he gets good publicity or bad publicity -- just publicity. So love him or hate him, you talk about it and he's already won.

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