Keyword Compromise: What Are You Sacrificing with Your Content?

When you are writing for the Internet, very few writers will contest the fact that it is substantially different from writing for print publications. In fact, writing for the Internet may very well be unique in both context and content due to the fact that it has to be searched by the search engines, spiders and bots. The primary concern is to optimize the written Internet content with your reader's needs and not to sacrifice either's needs in place of the other. Unfortunately, many "writers" are altogether unable to accomplish this task and it will reflect in both your readership and your page ranking if you hire the wrong writer to do the "write" job.

If you have numerous articles posted on your web site completely devoid of pronouns so that you can stuff your article with your latest and greatest keywords, you are going to lose readers as they will quickly tire of the redundancy and difficulty in reading such an abhorrent piece of work. If you attempt to write Internet content completely without keywords, your page rankings will suffer and you will have a difficult time drawing readers to your site in the first place regardless of whether you can keep them or not. The key that you need is in finding the correct balance of keyword compromise.

One of the worst mistakes many people make is trying to stuff each and every article on their site with as many keywords as possible. Keyword stuffing is still considered spam and will quickly get you banned or "sandboxed" at the search engines and you will not have any place on the Search Engine Results Page or SERP. Since over eighty percent of your natural or organic site traffic is statistically at least, coming from the search engines, this should be something that you avoid at all costs.

Rather, you should concentrate and focus on a single keyword for each article that is posted on your web site. If you do not get the results that you had hoped for with the first one, do not be afraid to post more. If you are attempting to promote "Bubba's Junkyard Auctions" you do not need to write it over and over in one article to get one of your pages ranked on the front page of the SERP.

You can write ten, twenty, one-hundred or more articles though, and not only is it more likely that just the sheer volume will get you placed high on the SERP but your site will actually be much more likely to get "recognized" as an authority site on the SERP and your placement will increase accordingly. You never need to be concerned with having too much content on your site as that will never be a problem. Write separate articles for the entire multitude of keywords that you have found to be effective in drawing traffic to your site and you will invariably come out a winner.

There are certainly exceptions to every rule but if you need content for your site, do you want to chance getting removed from the SERP altogether based on speculation or do you want to use methods that no matter how the search engine algorithms constantly changed, have always worked? Content is King for a reason but if you cannot attract and keep both readers and the search engines interested in your site, you will never be as successful as you should be. Once you alienate one reader you have lost one-hundred potential customers. Once you have been sandboxed and removed from the SERP you have lost eighty percent of your traffic or more. If you want to write Internet Content based on keywords, you better allow some room for keyword compromise or you will end up doing all of your work for nothing.