King of All Media Goes Cyber

In January 2006, Howard Stern left free terrestrial radio on CBS for a $5 million - 5 year deal with Sirius Satellite radio. Now ten months in, the pioneer jock has set out to conquer another form of media...the internet.

Stern's program will be available once again free of charge for two days only. On October 25th and 26th, the "king" will seek to expand his kingdom by offering his first ever free internet broadcast. This serves as a promotion for the subscription based Sirius company as they get set to launch its new internet radio service.

Offering over 75 CD quality channels, the programming can be heard without purchasing a Sirius receiver, but by simply logging on to the company's website, www.sirius.com. The monthly subscription fee is $12.95. After the complimentary 2 day stint, interested fans will have to subscribe to hear Stern by signing up with Sirius or its internet service. Although Sirius programming had been available online only to those already subscribed, the new internet product allows customers to listen without specific hardware.

Trailing behind XM Satellite, Sirius has counted on Stern to boost its listenership. XM offers a $7.99 stand alone internet service, and has 7.2 million subscribers for the third quarter. Stern has dropped to 5.12 million listeners while on Sirius Satellite, down from the 12 million he had on CBS.