Learn It, Do It, Sell It

How to Sell Your Product or Service and Keep Your Target Customers Coming to You Again and Again

oluwasegun ikotun
There are five critical steps of effective selling of anything, be it a product, a service or an idea. These five steps are what must be in place in any business, be it small or big, for it prosper. If you can understand these five steps and patiently implement each one of them in your selling process, you will end up with a lot of money in the bank and good living is assured because money answers all things.

The five steps are:

1. Find those who would buy what you want to sell first that is market

2. Ensure you get the very best of what they want to buy (product or service)

Let me explain the step2 better: What is that idea that you have in mind that you think can solve problem people are facing. World can not forget Bill Gate (Microsoft) etc. deep inside of you there is a solution to world problem(s).

3. Go back to the people; direct (around your vicinity) or indirect (internet: forum, social networking), and present what they want to buy to them in a way that it will please them (I mean irresistible offer)

4. Present to them the most convenient way for them to buy it from you

5. Keep repeating the five processes. That's it.

If you can implement these five steps in your business, the invisible paymaster will love you and hand over cheques to you non-stop.

Let me elaborate step three (3) very well because that is guarantee continuous flow of money into your pocket. Even though you have located a market and you have the exact product or service that they can buy, how you offer it to them is very critical whether they buy the product or not at the moment.

Let's say you have found a group of people who are thirsty because they couldn't get treated water to drink. And you have succeeded in getting good supply of water, clean and safe to drink. But in presenting it to them, you dish the water in a bottle containing foreign bodies.

Now, although your target market is thirsty for water and you have the water, because the bottle the water is being put is not hygienic, it will affect how the target market receives your water.

That illustration should make it clear to you that knowing where your market is and having what they want does not always guarantee sales unless you get step3 right.

Also, concerning step3 learn how to give target market customers irresistible offer in order to avoid stiff competition. Irresistible offer is an offer that your target market finds difficult to walk away from no matter how hard they try. A well packaged irresistible offer will leave those who miss it for one reason or the other, regretting their bad luck for not being able to get their hands on it.

  • 1. Find those who would buy what you want to sell first that is market
  • Ensure you get the very best of what they want to buy
  • Go back to the people..........
If you can understand these five steps and patiently implement each one of them in your selling process, you will end up with a lot of money in the bank and good living is assured because money answers all things.

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