Let's Talk About Business Leads

You buy a list of double opt in leads, a good list. This time you got a good deal. Only $3.00 per lead and they were double opt in long survey leads. As much as it pains you to do it, you push yourself to sit down and start dialing. Dialing for dollars... it's a number's game... sooner or later you're going to hit the jackpot! You psyche yourself out for a good calling session. A couple hours later, that pumped up optimistic feeling is replaced with feelings of hopelessness and devastation. Your bank account is sinking right along with your spirits, and while you're trying to keep up a positive attitude, little sneaky nagging doubts pop up. How long can you continue on this path of failure?

Without a steady stream of leads into your funnel you have no business. Lead brokers know this, and that is what keeps them in business. You either have to learn how to generate your own targeted leads, or pay someone to do it for you. I bolded the word targeted for a reason. Not all leads are created equal. Wherever you get your leads, they are targeted to something. For the most part, "business" leads that you purchase from a broker - double opt in, short form survey, long form survey... it doesn't matter, are opportunity seeker leads.

The professional marketer knows that to market his product or service, he has to identify his target market. Once you identify who is actively looking for your product, you simply give them what they want. It sounds simple doesn't it? And it really is, but it requires us to do something that most people won't. Think. You must develop a strategy and that requires thought.

I don't care where you get your leads from - if you don't have what that particular lead wants or needs, your leads suck. Think about this for just a minute. It's the selling ice cubes to Eskimos principle. It doesn't matter how good you are, you will not sell kitty litter to a dog owner. And you won't turn a dream seeker into a business builder.

Our business attracts two types of people. Dream seekers and business builders. Those who are buying dreams don't want to do what it takes. They have a lottery mindset and they are spending their time and money moving from slot machine to slot machine, hoping that they'll pull that lever on one and hit the jackpot. Of course they never do. So while dream seekers buy dreams, business builders buy businesses. Knowing who you are talking to makes all the difference.