Little Known Facts: Cottonelle Toilet Paper

Elisa Nova
Cottonelle toilet paper might not be getting as much press as Charmin, but many consumers would place both giants on equal footing.

Charmin, made by Proctor & Gamble, is famous for being one of the softest toilet paper brands in the United States. In a recent publicity stunt, P&G opened Charmin themed public restrooms in Times Square in New York City; the popular bathrooms are cleaned after every use.

Toilet paper matters continue to fascinate people of all ages, from hanging preferences (hung over or under) to colors (black toilet paper made its debut last year), from ply count to designs. Not surprising, given that bodily functions are unavoidable and we value the comfort of our private areas.

Little known Fact: Cottonelle toilet paper and tissues are widely sold in Italy as well. That wasn't the little known fact, here it comes. Over ten years ago, concerned was expressed regarding the name Cottonelle: it appeared to be misleading, since the product advertised was not Cottone (cotton in Italian). In an effort to reach to consumers and possibly avoid lawsuits, Cottonelle importers inserted contest slips in all tissue boxes and toilet paper packaging.
The contest: find a new name for Cottonelle and win a large amount of money in golden coins.

Many of us racked our brains, trying to find an appropriate yet original replacement for Cottonelle. We mooched contest slips off people, so as to have more entries and more space for our ideas. We waited for months, until the results were announced.

The winner had come up with the most obvious name of all: Scottonelle!

The S preceding 'Cottonelle' is parallel to the English prefix 'un' as in 'unavoidable' or 'uncouth'. Hence Scottonelle's equivalent would be Uncottonelle. Clever, don't you think? It sounds better in Italian.

Some interesting toilet paper facts (credit goes to all-about-toilets.com):

- Chinese Emperors first felt the need for something to use to clean themselves and thus they ordered the first ever toilet paper in AD 1391. Each sheet of toilet tissue was then 2 feet by 3 feet.

-In 1890, the Scott Paper Company manufactured toilet paper on a roll, much as we know it today.

-The standard size of a sheet of toilet paper is 4.5" by 4.5".

-A standard roll of toilet tissue weighs 227 grams with the cardboard roll.

Published by Elisa Nova

Recently married and living in the NYC area, Elisa has been writing and translating for the past 10 years. She currently work as a legal proofreader, in-house and freelance. Elisa was born in Italy and is pe...  View profile

10 Comments

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  • Shirley Helfenbein3/6/2009

    My husband is in his 90's and I am close behind in age. We need toilet paper coupons for cottonelle and or quilted northern, etc. Will you please reissue more coupons. Our children and their children as well need it. We have had only partial employment. Myself due to bad/several disabities over many years and my husband and some of children did farming. We are on a very limited pensions. Every penny we can save helps. Toilet paper is a necessity. Greenorchard@charter.net. is our e mail. address is 5090 Lippincott Rd. Lapeer, Mi. 48446. Shirley Helfenbein
    Thank you.

  • Centaur4/6/2008

    Most enjoyable! I am writing a humorous speech on the history of toilet paper, from toilet paper's point of view for my speech and drama class. Thank you very much for your help!

  • Nikki3/8/2008

    very enjoyable read!

  • R. Elizabeth C. Kitchen2/14/2008

    I'm surprised to lawsuits have been filed in the country of sue-happy-USA

  • Jennifer3/17/2007

    Wow very interesting article. It was a fun read.

  • Roselyn James2/24/2007

    Scottenelle! Now that's funny.

  • Crissy Gottberg2/20/2007

    Cottenelle isn't as bad as Charmin, in my opinion. Novel idea for the renaming contest. I'm surprised no one has tried sueing them for false advertising here in the USA.

  • Vonnie Chestnut2/10/2007

    2 feet by 3 feet? Man that was a sheet of toilet paper.

  • Ninigurl1/27/2007

    Heather, my brother refers to those as Clingons. He will not use either brand himself. Drives his wife crazy! Elisa - interesting article. Thanks for sharing the historical facts!

  • SHARON COHEN1/26/2007

    Where do you find this stuff?!? What a delightful article! I hope to start paying more attention to your work.

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