Loco Boutique a New Popular Favorite in Waikiki

Many visitors in Waikiki can be seen wearing the latest surf brand clothing such as Roxy, Billabong, and O'neil. A new popular brand on the rise for surf clothing and accessories is Loco Boutique. You can now see locals and visitors all over Waikiki sporting Local Boutique board shorts, tanks, hats, bags, jackets and other accessories. However, they have gained the most popularity with visitors from Japan.

Working for a tour company and being on the beaches of Waikiki, you can't help but notice that almost all of the visitors from Japan are wearing Loco Boutique swimwear and clothing. They are most favored younger Japanese girls who are in their teens to later twenties. In Japan, the brand has become one of their latest trends. Being that Japan is expensive in comparison to Hawaii, and there is only 1 location for them in Okinawa, most tourists from Japan buy a few suits and accessories to wear in Hawaii and a couple others to take back home with them.

The main appeal that Loco Boutiques has is their wide variety of bikini tops & bottoms. In each location, almost half of the store is dedicated to women's swimsuits. They have numerous styles & cuts and creative modern designs on them. You can find them in almost every color. They also give you the options to purchase the suits in a set or mix and match tops & bottoms. The younger girls from Japan tend to be attracted to the swimsuits that have very vibrant colors and cute designs.

Average pricing at Loco Boutique ranges from $48-$60 for tops and $36-44 for bottoms. If you are looking to purchase a top & bottom matching set, you can expect to pay anywhere from $82-$100.

With 4 locations in Waikiki, Loco Boutique is pretty hard to miss. On the main strip entering into Waikiki from the airport, they are located in Hawaii's largest mall, Ala Moana which is located at 1450 Ala Moana Blvd. Right down the road they have a location in Ward Warehouse which is at 1050 Ala Moana Blvd. In the heart of Waikiki, they have store on Kaiulani Ave and Royal Hawaiian Ave.

Outside of Hawaii and Okinawa, Loco Boutique has 4 locations in Guam and 1 in Saipan.

If you don't live in any of these locations, you can visit their website and shop online! You can check out styles, pricing, locations and other info at www.locoboutique.com.