Looking at Africa from a Unique Prospective

When we hear or read the many interpretations of Africa, the following descriptions come to mind: poverty, HIV/AIDS, famine, civil wars, government corruption, instability, and a land overridden with debt. However, we rarely hear or see the positive side of Africa when it comes to its people, politics, economics and culture.

Africa is a continent and is made up of 53 countries, and like every other place on this earth, this land has its challenges. But there is a side of Africa that is rarely talked about or seen in the conventional media, and this is where The Africa Channel picks up, where the others leave off.

The Africa Channel is a platform for the African continent's most exceptional English language television services, specials, documentaries, feature films, music, biographies, business analysis, and cultural and historical listings.

Co-Founder and CEO of The Africa Channel, Mr. James Makawa who is originally from Zimbabwe, enjoyed a successful career in both local and network television in the United States. For more than ten years, Mr. Makawa worked as a local news reporter and anchor with leading local stations before joining NBC News as a correspondent in New York and Chicago. Mr. Makawa's mission was to open up an every day window into the contemporary African life and at the same time help shed light on Africa for American and other global viewers.

There is something for everyone, and audiences will be introduced to a myriad of programs like Love Is the Answer, where couples come together to resolve their love, romantic and relationship issues; the soap opera Generations, the awardwinning drama Isidingo, and the weekly drama, Jacob's Cross, which centers on the infighting and power struggle of two brothers trying to control the family's multinational business. There is also Faces of Africa, bringing you some of the most beautiful women from the continent competing in modeling and beauty showcases, and Africa Within, which is a very enlightening series that reflects on the people of Africa, their stories, their daily lives, their music and art, their accomplishments, celebrations and challenges, and African Journal focusing on news and information.

From your living room, you will witness Africa as you have never seen it before, 24 hours a day, 7 days a week. If you live in Manhattan and have Time Warner Cable, you can check out The Africa Channel on 87.

If you are interested in getting The Africa Channel, contact your cable or satellite operator to find out how you can received the station in your area.

Source: The Africa Channel and Black Herald African Magazine 2007.