In 2000, Madonna's career was nowhere near as blistering as her 80's and early 90's heyday; and at that point, I'm not sure whether she was still courting controversy or the other way around. Whatever the case, word leaked out that the video for the single had extremely violent overtones. The video was subsequently banned by MTV and the powers that be decided to sell the video on DVD to capitalize on the hullabaloo. Sound familiar at all? (1991's Justify My Love video)
Directed by her then new husband Guy Ritchie (of Lock, Stock and Two Smoking Barrels fame), the video showcases Madonna as some freewheeling Louise driving recklessly in a yellow Camaro, exacting revenge on various men about town. Along for the ride is a nearly catatonic elderly woman she picks up from a nursing home. The video is not without its cheeky visual puns (I liked the front license plate of the car reading "Pussy" and the back plate reading "Cat"). Or when stopping short at a red light, Madonna in deadpan fashion, robotically reaches over and nimbly slides the old lady's glasses back on the bridge of her nose.
However, all in all, it's neither a particularly stunning nor controversial video in the traditional Madonna form. While the track is definitely one of her best, the video lacks a visual connection to the song itself, especially since it's a remix of the original CD version, minus all of the breathtaking lyrics. Other than a looped, partial refrain of the chorus, the video - with quickly edited car chase scenes, taser zapping et al - is set to an instrumental club track with furious club beats. Big deal. Moreover, the violent content over which there was such a big flap, turns out to be nothing we all haven't seen in old Starsky and Hutch reruns. The only thing worth mentioning is how Madonna has the uncanny fashion sense to make a boiler suit look fetching.
Besides two bland audio remix tracks, there are no special additions such as commentary or outtakes. With just the bare bones, the DVD's selling point becomes more transparent: there is none. Madonna and her handlers were looking to exploit PR, word-of-mouth and scuttlebutt into profits for her bottom line. This DVD is neither worth the clamor nor the $9.98 for which it retails.
The Contributor has no connection to nor was paid by the brand or product described in this content.
Published by Jack Aiello
Jack hails originally from Italy and now resides in the Bronx. His articles cover a broad range of topics, but mostly Arts and Entertainment. In his spare time, he loves photography and travel, reading... View profile
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7 Comments
Post a CommentI adore Madonna's music, and yes some of her videos were good, but I still firmly believe that "Video Killed the Radio Star."
Have you seen Madonna's films?
With the exception of Evita and A League of Their Own, these were painful. We all have our talents and there is no doubt that she can sing, dance, and command the spotlight but telling a convincing story whether it be for a few minutes (the music video) or a few hours (the feature film) isn't her strong suit.
The video has practically nothing to do with the song which makes it all the more bizarre.
Ha ha! Good point Val!
I've seen the video of this before. I guess the DVD is for her die-hard fans then? Otherwise it reminds me of watching a bio on A&E and then when it's over they say, you can own this program on DVD and I'm like, what the hell for? --I just saw it.
I can't believe I've never seen this one! Nice, honest review Jack!
thanks for the warning!! :) jeffrey
Nice review, I haven't seen the video, but I don't profess to be the biggest Madonna fan either.