Madonna Set to Open New Range of Fitness Centers
Madonna Goes from Music to Fashion and Now to Fitness
The first of these is set to open on 29th November in Mexico City, and will be known as Hard Candy Fitness.
Mark Mastrov said of the venture "Madonna's touch will be everywhere", and it will be really interesting to see how this is brought into play, especially given the location of Mexico City.
The flagship Hard Candy fitness center in Mexico City has 30,000 square feet, and it's currently being prepared for the 29th November grand opening, which Madonna herself will be attending.
If all goes well, Madonna has plans to open Hard Candy sites in at least ten more cities worldwide.
Other than the high price of membership however, and the fact that these new fitness centers are geared to the rich and famous, you might wonder whether there are enough clientele to make them profitable.
The millions of lower end inhabitants in Mexico City are almost certain to not be able to afford membership, and since so many wealthy people have their own fitness centers at home, the primary focus is going to presumably be on socializing and networking while working out.
It will be interesting to see just how well the Hard Candy Fitness Centers are received and perform, once the initial experience has worn off.
Sources:
Published by Tony Payne
Tony Payne is a freelance writer who lives on the South Coast of England with his wife Debbie. He has worked in the IT Industry all his life, and has been writing on various sites for the last 10 years. T... View profile
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12 Comments
Post a CommentI am not a big fan of her either. Still I think she has more talent than Lady Gaga.
Since I never thought she could sing, glad to see she's found honest work!
This is interesting.
Good report.
Ugh, this sounds simply dreadful. Good articlel though :)
Good reporting here, Tony.
good story, Tony!
she is fit
Imagine that! Somehow I think the rich and famous are a dwindling crowd these days! cheers :)
Should be interesting...hopefully, it's not too expensive, but it probably will be.