Making it Personal with Social Media
How Do You Use the Big Three: Facebook, LinkedIn, and Twitter?
Could this have been a precursor to the explosion of social media, after all it was a movie revolving around Internet social situations?
Ok, well, maybe that's a stretch to think that Nora Ephron could see into the Internet future, but I believe the message was on target. More and more people (and businesses) today are adopting the old school mantra to make it personal, and they're using social media to do it.
I struggled whether my Rambles & Raves blog should be strictly personal or just business, and finally settled on a mixture of both. People like doing business with people they like. You could have the best widget in the world, but if you have the worst personality, then you're probably not going to last very long.
This week I attended a social media webinar hosted by Social Media Magic, and they too, confirmed what Kathleen Kelly was espousing over a decade ago. "It's time to make things personal."
We're all familiar with the big three of social media: Facebook, LinkedIn, and Twitter (and if you're not, email me, we need to talk.) But how are you using them? Is Facebook only for personal friends, LinkedIn strictly business associates, and Twitter, well, bless their heart, somewhere in between? If you just said "yes" to these questions, go back and read the first line again.
It's important to note that with every post, you are creating a brand for yourself, so be careful about what you write. Some media mavens are referring to this as the "brandividual" -- your individual brand.
Folks, social media is here, and it's here to stay. There are tons of ways to make these platforms work for your business. Let's talk more about how to make it work for you.
Oh, I thought I'd save you some search time ... here's the trailer from You've Got Mail. Enjoy!
http://www.youtube.com/watch?v=jCetfaS7GAo
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Published by wendy h
In addition to writing for AC, Wendy Thigpen Holmes blogs at Rambles and Raves. Wendy is a writer and media expert specializing in custom marketing plans including PR, SEO, and social media who currentl... View profile
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