Marketing Advice for Your Website

Marketing is one of the most important steps in becoming successful in your web business. Without it, you will never be seen. Getting a place for your business on the internet takes effort and extensive work in the marketing department. There are some things you want to avoid when marketing your website. One of these things is using spamming tactics. Here I will inform you of the common tactics identified as search engine spam. These are definitely tactics to steer clear of if you are serious about your success.

Cloaking is considered spam. Cloaking is defined as this: when one page is served to search engine crawlers to get a good ranking, but a different version of the page is served to search engine users. It sometimes involves the changing of meta tags after positioning.

Spoofing, re-directs, and meta refresh is when a meta refresh tag permits visitors to automatically be taken to a different page. When abused, users are taken to content unrelated to their search. So, in effect, search engines are suspicious of pages with a fast meta refresh rate. Pages using JavaScript to perform redirection are also suspect. Use server-side redirection if legitimate redirection is required.

Domain spamming is when identical sites found under different domain names are used to increase search engine traffic. This is also referred to as mirror sites.

Tiny text refers to over-used content to hide keyword stuffing. Invisible text is used to hide keyword stuffing by making the stuffed keywords the same color as the page such as white on white. This is also considered spamming.

Do not use a deceptive title and/or tags. These are irrelevant keywords in the title and meta tags. Just because some keywords may be very popular, they may have nothing to do with your product or service. Don't do this. If you do, you risk being called out for spamming.

Do not use deceptive or misleading links. This is setting up pages and links for the sole purpose of deceiving search engines.

Do not over-submit. Using the AddURL form to submit hundreds of deceptive pages will give you a bad name in a hurry.

As a final thought on avoiding spamming tactics, create your pages for your visitors, not for the search engines. The way the search engines operate, solid content and an ongoing link popularity strategy will put you ahead of your competition in the long run.