Marketing Materials for Churches

The materials you create to market your church need to be effective branding pieces that provide you with visibility in your community. If you lack a memorable logo, slogan, website, etc., you are limiting your outreach efforts and impact potential. Spending the time and/or money necessary to build your brand is an essential move as a new or established church. Though it may seem like an unnecessary expenditure in early stages, using effective marketing pieces is vital to church growth.

Target Market

When designing material for a church it is important to keep your target market in mind (just like any other business). The colors, fonts, photos and layout you choose can bring an emotional or psychological response from your audience. Knowing who that audience is can allow you to select appropriate designs. Test your logo and other materials out on the population that you are trying to reach out to. Gauge their reactions and redesign the elements of your brand based on the reaction you desire to receive from others.

Suggested Materials

Marketing pieces help people decide how they feel about an organization. Your church should at least have a logo, website, informational brochures or flyers, business cards, and banners or signage outside of the church. Without these things your church may seem unstable or unpolished. Establish a consistent image when you market your church. Use your logo and slogan or mission statement on every piece. Use similar colors and the same fonts on all printed items. Make sure your website portrays the warmth, professionalism, or family-oriented feeling that you are trying to obtain. This consistency in your marketing presence will provide potential church members with a sense of security about your organization.

What to Include

Logo:
Make sure your logo clearly identifies what type of organization you are and that it communicates your values.

Business cards:
Your cards should not be cluttered or hard to read. Include your logo, slogan, and contact information for your church, including your web address. Consider including a map and directions to the church on the back of your cards in addition to a list of service/meeting times.

Brochures/Flyers:
These should contain more information about your church than your business cards. Include information on the different programs/ministries that you offer. Communicate your purpose and mission statement. While you don't want to stuff too much information onto your flyer, you don't want to leave too many questions unanswered.

Banners/Signage:
Advertise outside of your church building. Include a sign or banner large enough for drivers to see your information from the street. Even if people don't attend your church that moment they may remember the name and look you up. Your banners should include your logo and name, photos or images that appeal to people's emotions, and your web address.

Source: U.S. Small Business Administration