Marketing Plan -- SWOT Analysis and Objectives and Goals

The SWOT Analysis is very essential to the Marketing Plan because to know how to Market your company you really have to see what you are up against, what opportunities you will have to grow and become essential to the business, threats you are facing and will have to assess to push your company forward.

SWOT Analysis -

Opportunities -

• The opportunities of the composite building material business are the product itself. Building materials will always be needed even in a poor economy because time and weather will erode and degrade material overtime.

• One of the best positives for this company is the place where we are located. Being located in the Midwest our shipping is equal through all of the United States.

Threats -

• The situation that threatens the organization first and foremost is the economy.

• Freight pricing is another concern, due to escalating gas prices.

• Mass amounts of competition. Due to composite being the up and coming new building material there are dozens of competitors on the market try to undersell our products.

Strengths -

• Marketing concept as a base. The decision making and creation of the product is based on our customer's wants and needs.

• Quality of the material we sell.

• Lastly the company organization leads to very knowledgeable employees and a very good communication. All of the composite material is made in one plant alone, so these keeps all the resources and people in one office/plant allowing everyone to be involved with the company and the quality.

Weaknesses -

• The company is still struggling to make a decent profit. We are making income but not as much as we would like because the economy slump added to a newer company. The lack of monetary income hinders the ability to purchase the materials needed to make the product.

Objectives and Goals

Profit - Increase profit 20% over the next calendar year.

Exposure - Create a bigger brand image for the company creating a bigger awareness throughout the US by 50% over the next calendar year.

Volume - Increase volume shipped out to distributors by 25% over the next year, and start selling to dealers and increase the volume with dealers by 30%.