Marketing Tips for Etsy Sellers: How to Promote Accessories

Many Etsy sellers make tons of accessories available in their shop but have difficulty standing out from the crowd. Here are marketing tips for Etsy sellers that can help to increase sales and attract repeat customers.

Make Hypoallergenic Accessories: All accessories sold on Etsy may not be compatible with the special needs of online shoppers who have allergies to various materials. Crafters on this website could increase sales by adding hypoallergenic accessories to their inventory. These items should be just as durable as standard accessory merchandise sold on Etsy. Manufacturing expenses may increase for some items such jewelry but accommodating customer needs may be worth the extra time, effort and money. Etsy sellers who carry hair styling products, costume jewelry and belts could make these items using non-metal materials. Parents may appreciate additional options, especially when buying gifts for young children who are allergic to materials such as spandex, latex or certain metals.

Promote Designs in Different Sizes: Etsy sellers that make accessories may want to consider offering them in a variety of sizes to accommodate their customers. Hair bands, necklaces, bracelets, belts, handbags and even socks could sell more if they were in different sizes. Some Etsy sellers already use these marketing tips by offering child and adult size items. It is still beneficial to offer small, medium, large and extra large versions of the same product. Men, women and children who are the same age will vary in height and weight.

The "one size fits all" method does not work in these circumstances. It is not enough for some Etsy sellers to even offer only child and adult size accessories. Expanding your size options is one of many marketing tips that can increase sales on Etsy. Hats and caps are one of the major accessory items that should be sold in different sizes. Purchase similar products from your favorite retail store to use as a reference when measuring your products, if necessary.

Fully disclose all Materials in Products: Etsy is promoted as a handmade store but that does not explain enough to potential customers who want to buy merchandise on the website. Each product listed in your Etsy store should contain full disclosure of all materials that were used to make it. This will help customers determine if your product is safe for them to buy. Materials are relevant whether customers are purchasing Etsy products for themselves or as a gift. The disclosure of materials can also help some customers determine if a product is durable or not.