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- Marketing a New Housing DevelopmentMarketing a housing development involves creating a plan for events, public relations, and advertising.
- My Marketing Career Found MeFrom setting appointments, to completing market research surveys, to managing marketing initiatives for Fortune 100 companies, my career in marketing found me.
- A Word of Advice for Those Seeking a Career in MarketingKeeping up with technology is vital in nearly every profession these days. My experience in marketing shows how technology is changing the way these departments operate. A must-read for anyone thinking about a career in this vast and exciting field.
- Growing and Learning Through MarketingLonging for a paycheck, a girl lucks into a receptionist job at a marketing and advertising firm, only to be transformed by the industry. She flourishes in the long hours and high pressure, becoming a national presence while representing her clients.
- Social Networking Strategies and West Point AcademyWhat are simple, but effective steps to improve your organization’s social media profile? This article describes how one governmental institution put social media strategies to work for marketing purposes.
- 5 Easy Marketing Ideas for Local Nonprofit OrganizationsSo you don't have a big marketing budget? Join the club! That's a pretty common situation for most nonprofit organizations today. Here are some things to try.
- Marketing Materials: When People Don’t Read, You Really Need a WriterThe less people read, the more you’ll want to have a good copywriter on your side. You see, as the number of words decreases, every word must work as hard as possible. And that’s the copywriter’s specialty.
- Help Your Nonprofit Organizatation Market BetterEvery dollar is getting harder and harder to come by these days. This is five ways to reduce your output and maximize your organizations work.
- Try These Marketing Strategies to Grow Your NonprofitNonprofit marketing is somewhat different from corporate marketing, therefore, undertaking different strategies are necessary. Consider some of these out-of-the-box solutions that may help drive visibility, donors and volunteers.
- 3 Reasons Why Facebook is Overrated for BusinessIf you are looking for Facebook as the magic bullet to grow your business do not be disappointed if it does little to nothing to help grow your business. The Facebook frenzy is overrated for business.
- Eliminating Uncertainty Essential for Big Business SuccessCan you predict customer behavior? Unconscious psychological factors drive as much as 90% of all purchasing decisions. Identifying those factors can create a significant business information - but you have to do your homework!
- Quickly Build Email Subscribers With Text MessagingBusiness marketers often overlook this easy tool to increase subscribers interested in receiving your email marketing content.
- What to Write on Your Business BlogA quick summary of the different types of posts to include in your business blog. A must-read for the business blogging neophyte who feels lost, overwhelmed or paralyzed by online communication.
- Referrals in the 21st CenturyThis article explains how you can use social media sites like Facebook to market your business and generate referrals from existing customers.
- Three Ways for Social Media Professionals to Use a Virtual AssistantAs your social media business grows, you may find it helpful to hire a virtual assistant to lighten your load. Here are some tips for using a VA.
- Pinterest: Social Media's Newest Thought Leader?Pinterest as an emerging thought leader in the online marketing industry? Through the use of customized pinboards, the site allows for potential to showcase the individual "persona" or personality of a brand that other social media sites may not offer.
- 3 Myths About BloggingBlogs have taken quite the ride over the last decade. Three myths debunked about blogging that could be holding you back.
- 5 Easy Steps for Social Media PositioningFive tips on positioning yourself with social media and blogging ideas
The Effects of Photo Manipulation in the MediaBy airbrushing and manipulating images of already attractive people, the media are elevating the standards of beauty to an unhealthy and impossible level.- Why It’s OK for English Teachers to Despise Your Ad CopyWhat your English teacher taught you about writing themes and papers doesn't always apply to business writing. This articles examines several common misconceptions.
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5 Common Marketing Mistakes to AvoidNo marketing campaign is perfect, but with the tools at our disposal today we can optimize our results in ways never before possible. Even so, marketers continue to make some very basic mistakes that can derail a campaign, sometimes even before it starts.- The Five 'Knows' of MarketingThere are five simple marketing strategies you can employ to grow sales volume, capture market share, and leave the competition wondering why they just cannot seem to keep up. Avoid the traps, and employ these tools, and your business will prosper.
- How to Get Free Marketing on Search Engine Results PageOver the past 10 years, I have relied on search engines for showing my website’s ads overseas. Now, I will rely on the same engines for free.
- Using Questions Creates More Powerful HeadlinesMany people believe that asking questions in the headlines of ads and other marketing materials is a bad idea. Actually, they will help you connect with your audience. This article explains why this strategy is actually more effective.
- Using Article Writing Websites to Market Your BusinessHow to effectively use content producers to market your business
- Three Keys to Building Customer Rapport that Generates SalesThis article will teach you how to turn rapport building small talk into big talk. Using information obatined from small talk with a purpose.
- Getting Traffic to Your WebsiteThree tips for getting traffic to your website.
- The Importance of Public Relations for Your BusinessPublic Relations are a principle element of sales and marketing and are extremely vital in this undertaking. The aspirations and objectives of any organization must also be congruent with the objectives of the public relations plan.
- How to Construct an Effective Customer Satisfaction SurveyA well-designed customer survey will help address all aspects of your business. A survey gives your customers a chance to write down their feedback and opinion, while allowing you to evaluate your strengths and areas for improvement.
- Business: Fuzzy Account, the Future of OnlineDid Facebook over reach? The public is concern is seen as the value of its stock drops. For too long has there been no real accounting of this value, it is about time we discovered if it is worth anything at all.
- “Neat Organizers” May Not Eliminate the Need for an Original ReceiptA “Neat Organizer” is space saving but you still may have to save some original receipts.
- 5 Things to Consider Before Choosing an Online Marketplace for Your CraftsWith all the online craft stores and websites, how can you find the best one for selling your crafts? Here are 5 factors to consider when making that choice.
- An Explanation of Market ResearchAny company that wants to keep competitive in today´s market, which is characterized by a globalized economic world, should be governed by market research and the organizations own capacity to respond and adapt to these requirements.
How to Publish a BookThink there’s only one way to get your book published? You’re in for a surprise. Over the past several decades, I’ve used myriad resources to get my name on book covers. Be adventurous. Look beyond the usual outlets.- Britannica Encyclopedia is Not Whining About E-publishingBritannica Encyclopedia stopped selling hard cover books a few months ago. Are they whining about e-publishing or continuing a brand that is loyal to customers?
- Using Social Media to Market Your Nonprofit OrganizationThe world we live in is changing, and organizations now have all types of social media at their fingertips. These channels have the power to take an organization to the next level, but only if the messages are encoded correctly.
- Do You Want to Start Your Own Business? Here Are Some Tips for You!If you want to start your own business, there are a few things you need to do first. Here are some tips to help you with starting your new business.
- 20 Years of Change in SEOSometime in the last 20 years webmasters and website owners realized that organizing a website for Search Engine Optimization or SEO was critical.
- Clout Vs. Klout - or the Real Meaning of Social InfluenceI believe that the strategy of finding influential people is an old marketing tactic. With the web, we should focus on established connections and not simply on influential people.
- Mobile Payment Industry Thriving During a Struggling EconomyThe invulnerability of the mobile industry to the decline in the worldwide economy gives security to those who invest therein and to those who use mobile technology as a key component of their day to day businesses.
