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  • Using Pinterest for Small Business Marketing
    A list of ideas on using Pinterest for small business marketing, and to generate interest in your products or services.
  • Tweeting Professionally
    Learn how to tweet and make the most out of micro-blogging. Although 140 characters hardly seem like enough rope with which to professionally hang yourself, it is possible. Observing proper Twitter etiquette protects freelancers and professionals.
  • Do Customers 'Like' You on Facebook?
    Are you insulting your visitors' sensibilities with useless reveal pages on your Facebook fan page? Find out if you're one of the offenders.
  • Why Social Media Is Important to Your Small Business
    I love to shop at locally owned businesses. I also like to follow local businesses on Twitter and Facebook. This article shares the experience of a typical customer on why having a Twitter and Facebook account should be a priority for your small business.
  • Who Goes 'All In' First on Tim Tebow?
    As America continues its fascination with and admiration for Tim Tebow, how is it possible that the two biggest players remain on the sidelines? Can Elway or Nike salvage their fumbling of the "Tebow Effect"?
  • Lowe's in Bind Over 'All-American Muslim'
    The Florida Family Association's complaints over "All-American Muslim" puts Lowe's in the middle of a public relations nightmare.
  • Gaga's Workshop: Brilliant or Too Much?
    Only time will tell if the high price points and low price kitschy merchandise at Gaga's Workshop will pay off for Barneys.
  • Smart Small-Business Strategy
    Worried about growing your business during the recession? You don't have to be. Make a few smart tweaks and your business will do more than just survive.
  • Marketing: Don't Miss Details
    You may have the best idea in the world, but if you surround it with obvious mistakes and even slovenliness, people will overlook your idea. You'll lose trust, and you may not be able to regain it.
  • Advertising Wisely
    Whether you have a fledgling home-based business or a well- established brand name, the success of your business depends upon your effective use of advertising and making the wisest use of advertising dollars.
  • 31 Ways to Establish Yourself as an Expert
    Just starting out? You'll need to establish yourself as an industry expert. The more people trust you and have heard about you, the more they want to work with you. Let me show you how to do it painlessly.
  • Using Twitter for Marketing
    Complete your profile and chat with clients to build a lasting relationship.
  • 5 Secrets of SEO Writing
    Al Gore has a new rhythm. Do you?
  • Avoid Marketing Emergencies
    A medical emergency provided the ideal metaphor for the way far too many companies handle marketing communications, as well as a source of wisdom.
  • Choosing a Font for Your Blog
    You love fonts, but could be losing readers because your font is too crazy. Here's how to choose the right font for your readers.
  • Profitable Niche Marketing Tips
    Learn how to find alternative niches for your products and services. Simple to follow steps.
  • Website Writing Tips for Small Business
    Writing good website content for your customers means writing naturally, without the hype. This article lists website writing tips and tricks. If you don't have the inclination or the time for the task, you may want to hire a copywriter for your website.
  • Email Marketing Tips
    Many business owners shy away from e-mail because they receive so much that they consider it to be spam and are afraid that they will alienate their customers by sending it to them. This is not the case, and it can be a very effective technique.
  • Advertising Law 101
    Learn basic strategies for avoiding advertising law suits. Learn about the truth in advertising, special industry rules, legal jurisdictions and the use of endorsements.
  • Shameless Self-Promotion Tips
    "Shameless" self-promotion isn't always a bad thing. When you infuse it with creativity and originality, when you present a potential customer with something that gets people talking, you've got the power to attract business like never before.

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