Mercedes-Benz Expects High Growth in 2009

Mercedes-Benz expects high growth during the fiscal 2009 despite of the slowdown. On account the Director Corporate Affairs Mercedes-Benz India, Suhas Kadlaskar, said, "We are optimistic that growth will continue, though it will not be 46% as during the previous year."

The luxury car manufacturer sold around 3625 units in 2008 in the Indian car market registering a 14% growth during February 2008 to February 2009. Further to this Mercedes hopes to retain its dominance in the luxury car segment. The company reported a 20-25% growth in Kerala.

To beat recession and meet the desires car sales target, Mercedes-Benz has introduced several innovative strategies and schemes. New finance schemes have also been introduced in association with certain banks.

Mercedes-Benz further takes a move to woo buyers form smaller cities as the company has registered a 20% sales volume from these cities. To strengthen their presence in these cities and push sales, the company is also planning to open dealerships in Vishakapatnam and Vijaywada in Andhra Pradesh.

Sources: http://blog.carazoo.com/2008/11/brainchild-of-mercedes-benz.html; http://www.carazoo.com/article/2305200804/More-Luxury-Car--lovers-in-India?