Meth Coffee: the New San Francisco Treat

Move over Rice-A-Roni; San Francisco is dishing up a new treat. It is called Meth Coffee, and it is promising "mind-altering euphoria!" Meth Coffee, calling itself a rebel business, began selling its product on January 10, 2007 and has perhaps created competition for Redux Beverages LLC's recently introduced energy drink called Cocaine. While the product Meth Coffee contains no methamphetamines, according to the Meth Coffee website, the brew is "supercharged with maximum caffeine and dusted with yerba mate, a powerful natural stimulant kept secret by shamans of the Amazon until now." The product is sold only via the internet, and it may be the new answer for junkies with attitude.

As a coffee addict, I was intrigued. As a cautious customer, I was initially put off by the crass language and mysterious marketing techniques used by the Meth Coffee creators at its website, which offers little concrete information about the business or its owner/creator of the product. Questionable product naming strategy aside, Meth Coffee's way of conducting business alone may raise a red flag in the guts of many consumers. However, now that I am hooked, I sincerely hope they do not go out of business any time soon. I placed an order out of morbid curiosity, after I heard David Muir of ABC News report that even the Webcast staffers there could not stomach Meth Coffee.

While Meth Coffee is definitely not a product I would highly recommend to the faint of heart (or stomach), I must admit, it is not bad. Meth Coffee is definitely an acquired taste. The first sip is sickening, but half-way through the cup, it grows on you. The coffee is a lot bolder than any other I have ever tasted. As a regular drinker of Starbuck's French Roast and other notably bold blends, I was shocked at just how potent Meth Coffee really is. For the true coffee addict such as myself, Meth Coffee does offer the advantage of having to drink much less than of the otherwise bold cup. While the goal of Meth Coffee is probably not to help consumers save money, making a regular switch really could save true coffee addicts a few bucks. A 10 ounce bag, whole beans or ground, sells for $12.

If you are not ready for death by coffee, you can try their "Swallow Your Fear" t-shirt on for size. If nothing else, the Meth Coffee website is good for a few laughs.