Michelob Ultra Fruit Infused Beer

I'm always willing to try a new beer or a new flavor of beer. I'm usually a fan of light beers. Over this past weekend I came across a new flavor of Michelob Ultra, which is part of the Anheuser Busch family of beers. It is one of three flavors available April 26th through Labor Day, even though it is clearly after Labor Day. The three flavors are Pomegranate Raspberry, Tuscan Orange Grapefruit, and Lime Cactus. I purchased a 6 pack of the Pomegranate Raspberry for me and a friend to split.

The first swig of the newly flavored beer was a bit odd, to say the least. It didn't quite taste like normal beer, yet the fruit flavor wasn't strong enough to make you believe you were drinking a wine cooler either. As I continued to drink the bottle, it still didn't quite win me over. The flavor just was not a good mix, between the Pomegranate, Raspberry, and the normal ultra light beer taste. I think the fruity taste should have been a little stronger or a different mix of fruit flavors.

According to Michelob's website, each one of the new flavors has certain food s that compliments it flavors quite well. For the Pomegranate Raspberry, marinated pork chops and fresh veggies work best. The berry taste in the beer goes with the tenderness of the meat while the carbonation brings out the flavor of the grilled veggies. The Tuscan Orange Grapefruit goes well with salads and grilled chicken. Lastly, the Lime Cactus flavor goes best with ethic foods such as carne asada tacos or spicy chorizo-based dishes.

The target audience for this new line is females ages 21-49. They are usually the ones most concerned with the carbohydrate content of everything that enters their mouths. Michelob Ultra Pomegranate Raspberry contains 105 calories a bottle, 5.9 grams of carbs and 4.2% alcohol by volume. Normal Michelob Ultra has 95 calories and 2.6 grams of carbs, but the same amount of alcohol. The beer comes in either a single flavor 6 pack or a variety 12 pack of all 3 flavors.

Overall, I would say it was a good effort on Michelob's part, but they should keep the fruit flavored alcoholic beverages to the wine cooler market. The fruit flavor was so slight that it was hardly noticeable and not quite strong enough to call it a fruit infused flavored beer.