Microsoft Recommends FireFox, is it the End Days?

OpEd: Microsoft AdCenter and the Devaluing of a Customer

Donna Porter
I wonder if Microsoft recommending FireFox is one of the last signs before Armageddon. Now I can say that I have seen everything in the gamut of "Customer Service", and this borders on mind-boggling.

What transpired is that I recently signed up for Microsoft's new ad program, Microsoft AdCenter. Considering the problems, I am grateful I can see humor in this fiasco of a Web site and its customer service. This is only possible as I didn't spend any money on the program. If I had, I would surely be upset. If I were an Internet novice, I'd be incensed.

Soon after signing up for Microsoft AdCenter via a promotion, I was exchanging a couple of e-mails with Microsoft AdCenter customer service concerning my promotional code, which I could not see credit for. This was eventually resolved somewhat, that is when the billing page works. Days later, when I was ready to start advertising, I again contacted support because AdCenter did not work for my account.

If the "new account" page even loads, which it often doesn't, I will go through the steps to set up a new ad campaign and then after I click "Submit," the Web page gets stuck ... "Loading..."

I think, "Ok, Microsoft. New Program = Perpetual Beta," and decide to go back to the AdCenter program later. I do and the next day it still doesn't work and no word yet from Microsoft AdCenter's customer service. Then finally I get a friendly response from AdCenter support. It starts off like this:

Microsoft Recommends

"I have provided some troubleshooting steps in this email that will usually help to alleviate any errors or latency issues within adCenter. These steps include clearing the temporary internet files which can often cause these issues."

Then the AdCenter e-mail goes on to explain this process. Though I happen to know as I'm reading that this is not the problem in my case, my files are automatically cleared. So, anticipating there might be a more useful suggestion, I continue reading and am recommended to do the most incredible thing:

"Another option if this doesn't work is that you can try another browser such as Firefox. This will often work because you then have a new browser that has not had any changes made to it. You can read more about Firefox and download it at:..."

My jaw dropped and I questioned if I took my sanity pill today, oh wait, I don't take any medicine for that - maybe I need to. Microsoft recommends Netscape? This can not be. But, yes it is and then I let that colossal picture sink in a little.

Just Imagine

Can you imagine a person working at Chevy recommending a Honda, for any reason? Or, how about Sprint telling you to try AT&T because you have line noise? In the digital world, would you ever see Google recommending Yahoo to find better search results? On that last one, after this, I wonder.

I can think of few places or instances where one would have continued employment for recommending a competitor as Microsoft AdSense support did-- or at least that is how it has always been. And Microsoft is doing one better, they are recommending a competitor, and arch rival, to make their own product work for the customer. Ingenious!

Microsoft and The Dot.com Philosophy

Has Internet commerce really degraded to this level whereas the quality of goods and customer service doesn't matter as long as there are enough customers from the world-wide sea of potential fools? That is, those that will tolerate poor goods and services because they either don't know better or they are used to it.

It just takes too long to help a customer these days, much less fix a technical problem. Company philosophy: "We'll release products we know don't work, but we'll eventually fix them as our business grows. Sure, we will lose a few customers in the meantime, but it is more profitable this way."

Substandard quality is nothing new, nor is poor customer service, but it looks like things have taken a nose dive for the worse. If mega-profitable companies, such as Microsoft, operate this way, what about the rest of the dot.com's?

I then have a recommendation to Microsoft: "I will return to using Mozilla FireFox and go back to Google AdWords, which I know works, and maybe explore Ask.com and Yahoo as well. And, if any of these companies want to inconvenience me by requesting I use another browser , because their programs do not work, at least I'll have my bases covered. That is, unless I need a Mac. too."

Published by Donna Porter

Writer / Journalist -- A Yahoo News! Contributor Donna began her writing and internet career in 1995 in the health industry and became an early dot-com entrepreneur soon after. Masters certified in Internet...   View profile

13 Comments

Post a Comment
  • Kristie Leong M.D. 11/12/2007

    Good article! I hate IE and use Firefox whenever possible.

  • John Lindsey 12/19/2006

    That's hilarious. I love Firefox and use it whenever possible, however sometimes I have to blow the dust off of internet explorer for certain websites that aren't yet firefox-friendly.

  • Michelle L Devon 12/16/2006

    LMFAO...OMG, that is sooooo funny. You'd think big business would be smarter than that! They created it in 1999, Barefoot. That was some good business they did right there!

  • theBarefoot 12/16/2006

    Just for giggles, go to www.ie7.com. Someone forgot to register their domain.

  • Michelle L Devon 12/16/2006

    I only use firefox now. I love it. IE 7 stinks and has WAY too many bugs. I couldn't log on to my FTP through Firefox before though, so I was forced to use IE for a time. With FF's recent upgrade to 2.0, I now can access my FTP through them. There are less and less sites that don't render well in FF, and truly think IE is going to lose ground to them soon. The problem? IE still comes with Windows, so it's not like most people have to go and pay for it...Recommending it when most don't even know there's another option and the option they have was free to begin with - I just don't think it's a good thing.... but I find it hilarious that Microsoft would recommend to download a competing browser, basically confirming their product doesn't always do what it is intended. It's funny.

  • techbuzz 12/16/2006

    Microsoft doesn't recommend things out of kindness. Many of their programs are flawed.

  • John Gugie 12/15/2006

    Netscape & Firefox both exist so just Firefox would do. :) About recommending competitors, think back to Miracle on 34th Street, where Kris Kringle worked for Macy's and recommended other stores if they had the item or lower priced item. At first the managers were against it but the execs said to continue it. It was a good marketing campaign. I started on the net with Netscape but now use IE primarily. Firefox is my backup.

  • Cheryl Larkin 12/15/2006

    Interesting article. I totally prefer Firefox to IE. It is amazing though isn't it. Good job.

  • Donna Porter 12/15/2006

    Well, I changed it and it hasn't updated. But thanks.

  • Michelle L Devon 12/15/2006

    (chuckle) close enough. It wasn't the point of the article. LOL It is totally ironic they would actually recommend another browser though, and really quite interesting... and freaking funny, or is it sad? LOL

Displaying Comments
Next »

To comment, please sign in to your Yahoo! account, or sign up for a new account.