Microsoft's Bing Search Engine to Index Microblogging and Twitter Tweets

Microsoft's Bing search engine is a completely different beast from Google or Yahoo, and it keeps proving that it is changing the way search works. One way that Bing is reaching out into the uncharted areas of search is in Microsoft's decision to index microblogging sites like Twitter, and all of the tweets within.

The decision for the Bing search engine to index microblogging sites and twitter tweets
24/7 Wall Street reports that Microsoft has decided to throw a considerable amount of money toward the new Bing search engine, and that the technology giant intends to use a good portion of those funds to begin indexing Twitter tweets as soon as possible.

This is a surprising move for he search engine, as this will provide an aspect to Bing that no other engine can boast. Microblogging is on the move, and the Bing search engine will be there to capitalize on it.

What does it mean that Bing will index Twitter tweets?
For those who don't know, Twitter is a popular microblogging site that allows users to "tweet" small 140-character quips, informational blurbs, and short links out to hundreds, even thousands of followers.

While this may not seem revolutionary at first glance, there is an aspect to indexing Twitter tweets that could really boost Bing's usefulness as a search engine. If Bing indexes sites and pages posted to Twitter, then it can use the ebbing and flowing popularity of those tweets and links to determine the placement of a page in its rankings.

An explanation: currently a number of factors go into determining where an indexed site falls in search engine rankings. SEO optimization, reputation of the site, and backlinks are just a few that I know. However, if the Bing engine begins to index every microblogging Twitter tweet that goes out to the public and is retweeted between friends, colleagues, and businesses, the number of backlinks that a site has can jump into the thousands overnight.

Why should I care if Bing starts indexing Twitter tweets?
In this case, the search engine could have the capacity to reflect the actual popularity of a link that has gone viral almost immediately. Microblogging and Twitter tweets could become a primary focus of promotion for writers of articles, businesses touting their new website, and even sources of humor on the web.

Anyone looking to promote their site or branding should reevaluate the usefulness of Twitter, other microblogging sites, and Microsoft's Bing search engine. This is one triple threat that the intrepid content producer will not want to miss out on.

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Another Brilliant Search Move From Microsoft: Bing To Include Tweets