More Than 32,500 Visitors Have Seen the Presumably "World's Smallest Banner Advertisement"

Berlin, May 19, 2008. One year ago, Peter Debik (37) from Berlin, Germany, has put a single pixel on a web page. The pixel works like a banner advertisement: Site visitors can click on it and are forwarded to a hidden website of an advertiser. Normally only one to three percent of internet users click on banner ads, but this pixel has a 96 percent click-rate. Almost every visitor clicks on it, because it is placed prominently and inviting. Further, it appeals to click on the presumably world's smallest advertisement (on average computer monitors, the pixel measures 1/64 square inch only).

The homepage this pixel is seen on is fitly named "you-cant-resist.com". The pixel is auctioned on eBay every week. The highest bid can determine the redirection target for a full week. The auction winner brings hundreds of visitors to his website. Within a year, more than 32,500 visitors have seen the pixel. At a click-rate of 96% this makes 31,200 clicks for the advertisers. Some of them were lucky to get the pixel for only 1 Euro (1.55 Dollar). This however got rare. While the pixel becomes known better on the Internet, its market value rises. More and more visitors click on it, which leads to an increased advertising effect for the advertiser.