Morgan Spurlock Did McDonald's

Curiosity is a mover in some people's lives, they are, and we are, curious folk. Curiosity is what makes you slow down to look at a wreck, you don't want to see blood, well, not too much blood, right? And the gore of a wreck is not pleasant, but, you slow down anyway, while fussing because people slow down as they pass wrecks- have you been there? If you answered yes, (then Plato the ancient philosopher wrote to us in "The Republic" [click]; when he talked about the one taken out of the cave [click], exposed to the truth, then when returned the others in the cave didn't believe it, (such is the truth)) you will love this Morgan Spurlock spiel. If you answered no, you might be in therapy for denial, and you don't slow down at wrecks, which means, by the way, that you are in one (!), since the car in front of you did slow down; and you will love this article because Morgan Spurlock is fascinating, but is he aggravating enough?

McDonald's fast food chain sells loads of oversized meals, and you will recognize Morgan Spurlock for being the guy who did the documentary about what that oversized eating does to people, remember him now? If that doesn't bring an "Oh yeah, now I remember," up, then [click here] for the Wikipedia quick version of Morgan. You may be amazed at what this man has done. As an example he had the show created called, "I Bet You Will," [click] which had a short run and ended in 2002, but had a following of those who are drawn to strange but challenging things people will do for bucks [can we say "Survivors" by any other name?]. Now do you recognize Morgan (?) he is an odd sort of fellow, one who does what he calls documentary films. Interesting genre that, and interestingly powerful how it can impact on peoples lives. But has Morgan had any impact on your life? As you shake your head no, read on, your gonna be ...surprised.

This article in the Pilot Tribune [click] is just one of many articles and news shows which brought up an unpopular marketing truth, we might be advertising guinea pigs for the big bucks enterprise of fast food. Marketing an appetite, my goodness, talk about the ultimate product, its consumed, and then a person who enjoyed it, wants it again; and it's international. What a product, what a concept, what a money maker. But wait (!)- is there a dark side to this wonderful marketing scenario (?)- what if the people who sold this food marketed it in such a way as to increase your longing for "Super Sized" portions? This is where Morgan shines as a documentary film maker, and he made some folks pretty uncomfortable, which led to the questions being asked - and now- you remember the great debate of the 2007 summer; remember, McDonalds being questioned about how it marketed it's food? Welcome to what Morgan has done for you and I.

But there the issue died, didn't it? Now the furor has died down, hasn't it? And so the problem of people who buy into the ads that show the friendly food being eaten by slim downed athletic stereotypes is back in the groove again, which raises the question that this article is meant to bring to your mind. As a reader do you think that the issue of fast food being advertised in such a slanted way, and how that adds to the obesity of folks who buy into it, needs to be looked at more carefully than it was?