MTV Skins is In, but Advertisers Are Out (Links)
The show is about nine high school friends as they journey through teenage adolescence including sexual and drug/alcohol issues. Click here to learn more about Skins.
MTV is a cable channel based in New York that was launched in August, 1981.
It was Taco Bell who pulled out first and they are now joined by Wrigley Gum, General Motors, and H&R Block according to a report by RadarOnline.
Wrigley executives released a statement on January 22 stating, "It was never our intent to endorse content that would offend consumers."
MTV is defending its decision to air Skins, saying they are "in compliance with all applicable legal requirements, but also with our responsibilities to our viewers."
Skins premiered last Monday, January 17 at 10/9C on MTV and attracted a huge audience of some 3.3 million viewers.
To see a sneak peak of Episode 2 of the controversial show, click here. (Keep in mind that the sneak peek contains a warning of mature content and a prompt to verify your age first.)
Sources: http://www.radaronline.com/exclusives/2011/01/skins-advertisers-mass-pull-out
Published by Carol Whyte
Previous freelance writer for two business magazines, on-line contributor for Yahoo! Contributor Network, and National Examiner. Consistently awarded YCN's Top 100/500 and listed as Top 1000 for 2009 and 2010. View profile
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2 Comments
Post a CommentI am so glad that reality shows can do whatever they want, yet a fictional show causes all of this controversy.
Another one! Thanks!