Must-Have Features for Your Craft Business Website
Once you have established your craft business, it would be a wise idea to set up a professional website. For less than $100 you can set up a website that will perform everything you need when it comes to running your craft business. Furthermore, it will show your potential customers that you are serious and will open the doors to collaborating with other crafters.
Below you will find a list of the must-have pages for any craft business website.
Must-Have Feature for Your Craft Business Website #1: About Page
No matter what the business may be, you always need an About section on the website. Many times people like to know the story behind something before they buy it. It also gives you a chance to state the mission statement or philosophy behind your business.
You can find great tips for writing a killer About page on Meylah.
Must-Have Feature for Your Craft Business Website #2: Clearly stated store policies.
Make sure to state your store policies so that customers have a clear understanding and know exactly what to expect when they order from you. Include shipping policies, returning an item, and a payment agreement. For more on store policies read Store Policies: Six Key Topics to Cover.
Must-Have Feature for Your Craft Business Website #3: A Blog
Blogs are a great way to communicate and market your business. Use blogs to provide helpful information to other crafters, spotlight events, or simply communicate with your customers. For effective strategies on how to use a business blog visit FreelanceFolder.
Must-Have Feature for Your Craft Business Website #4: Social Media Links
The days of mail marketing may as well be dead thanks to the rise of social media. On your craft businesses website, make sure to tell your visitors where else they can connect with you, such as Twitter or Facebook.
Must Have Feature for Your Craft Business Website #5: Blog Subscription
You can tell people to subscribe via RSS, but it is much more effective to have them subscribe via email. This way, you can not only send potential customers instant blog updates, you can also let them be the first to know about sales or special events. Some of the more popular email marketing services are AWeber and MailChimp.
Having a professional looking website with key features is a great way to get new customers. It allows for multiple ways to connect with your customers and market your craft all from one location.
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Published by Amanda Abella
A freelance writer since 2009, Amanda Abella has had work published on Yahoo News, eHow, Miami Examiner, Environmental Graffiti, The Smart College Grad, and Handmade News. She also runs a Gen Y personal deve... View profile
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