Nano is a New Reward Option for Corporate India

Nano mania has gripped corporate India like no other vehicle has ever done. The opening for corporate bulk bookings paved the way for companies to book Tata Nano for their employees.

According to reports in a English daily, Tata Motors has recorded the maximum bulk booking of 1000 Nanos from Shree Cement, a leading cement manufacturer in India. The company had made the bookings on April 22, 2009.

Tata Nano will be offered as reward option to meritorious employees. Talking to press persons, the Managing Director of Shree Cement, Mr. HM Bangur said, "We booked Nano, not because of its price but because of its fuel efficiency. I too intend to ride the first Nano, that comes to my campus and reduce dependence on my BMW. Of the total 1000 bookings, the company intends to get at least 200 cars between July 2009 and June 2010. Other employees will be given Nano car as an when the allotments happen after that."

The cars will be given as part of HRs strategy for employees. The company has upgraded employees entitled to two wheeler allowances to car allowance. They will be eligible for receiving a Tata Nano, said Mr Bangur.

Many others companies in sectors like FMCG, pharma, telecom, medical services and other incentive driven sales persons are also considering Tata Nano as a reward option and a motivational tool. For those in sales, two wheelers could be upgraded to Nano, which is a boon as the car offers greater comfort and equally good fuel economy.

Mr Balaji, CEO of Ma Foi Management Consultants, said that top performers in companies will get an option for Tata Nano as an alternative reward, in addition to incentive options like foreign holiday tours, automobiles and flats.

Dealerships have also reported individual bookings by techies from IT majors like Wipro, TCS, IBM and others. There has been tremendous response from employees in this sector. The reasons attributed are that Nano is lighter on the pocket than other cars in India, which is good in uncertain market situations.

It is expected that there will be greater momentum in bookings for the wonder car, as the date for closure of bookings gets closer.. Many dealerships in metros are negotiating with companies for bulk bookings. Each dealership expects a jump by 1,000 to 1,500 Nano cars in bulk bookings, in metro cities, within the last two days.

Sources: http://www.carazoo.com/autonews/2303200904/Tata-Nano-Launched-in-India; http://blog.carazoo.com/2009/04/nano-in-virtual-world.html