NASCAR's DEI May Now Be EGR but the Troubles Persist
Current Sponsorship Scenario Has a Familiar Tone
Last season DEI faced the mass exodus of drivers and sponsors at the end of the year. The team fielded four cars last year with only three being sponsored and lost Mark Martin and his Army sponsorship (although the Army did not go with Martin) and Paul Menard and his sponsor Menards (they of course did go with Menard). That left the team with three drivers, four cars and one full time sponsor.
Ganassi racing had a similar season. They started off by fielding three cars but when they lost a sponsor mid way through the season they were forced to shut down one of the teams. At the end of the season they lost driver Reed Sorenson and long time sponsor Texaco-Havoline. This left the team with one driver, three cars and one and a half sponsors. Enter the merger.
When the two teams merged they had what they thought would be able to secure enough sponsorship to go around and enable them to field four cars. The team announced that the driver/car line-up for 2009 would be Aric Almirola in the #8 with sponsorship to be announced, Juan-Pablo Montoya in the #42 with partial sponsorship from Wrigleys, Martin Truex Jr. in the #1 with sponsorship from Bass Pro Shops and another driver to be named later for the #41 car to be sponsored by Target. The news got even better for EGR as they went out and signed veteran driver and 2000 NASCAR Sprint Cup Champion Bobby Labonte to drive the #41. All was set with the lineup and the team was left to find sponsorship. But none has been found.
The team is still stuck with its same lineup of sponsors and has recently admitted it is considering putting Labonte in the #8 as he has some interest from sponsors and moving Almirola to the #41 and only run him in a limited schedule. The Target sponsorship seems like it may be chopped up between the teams. Sound like the same old song doesn't it?
Now the team is faced with four cars and not even enough sponsorship to cover three of them. This trend has seemed to continue for the late DEI since the decision was made by owner Teresa Earnhardt to let Dale Earnhardt Jr. leave the company instead of giving him control of it. Since that fateful decision things have just gone downhill for the once great company and they don't seem to be getting any better.
As for Earnhardt Jr. well he is enjoying his new home at Hendrick Motorsports where he is constantly in the hunt for a win and not behind the wall with a blown engine. His own personal team JR Motorsports is thriving as well and securing plenty of sponsorship to go around. So while it may no longer be DEI and is now EGR, the troubles remain the same and seem to be lingering. How do you feel about letting Jr. go now Teresa?
Sources throughout this article came from jayski.com and nascar.com
Published by Jimmy Collins - Featured Contributor in Sports
Full time freelance writer. I am a former stock broker and money manager who still loves all aspects of finance as well as sports and fitness. Currently I hold a 4th degree black belt in the Martial Art of T... View profile
- The Worst Thing Dale Earnhardt Jr. Could Do NowIt is fairly well established now that Teresa Earnhardt has no idea what she was doing. She has taken her husbands race team and run it into the ground, driving out the biggest name in racing and the heir apparent to...
Hendrick Team Too Full for NASCAR's Dale Earnhardt JrNASCAR team owner Rick Hendrick has never been Earnhardt fans' favorite person. And now, Earnhardt fans have one more reason to dislike the Hendrick Motor Racing team. Rick Hend...- Dale Earnhardt Jr to Join Hendrick Motorsports in 2008After much speculation, Dale Earnhardt Jr. announced his plans for the coming years.
- Dale Earnhardt Jr Has Decided What Racing Team to Sign WithDale Earnhardt Jr has been debating on which racing team to sign with under NASCAR for next season. He has already decided where he will go and he will announce whom he will be driving for on Wednesday at a special ne...
- Five Years into the Post-Dale Earnhardt Era of NASCARSince Dale Earnhardt's tragic death in 2001, the face of NASCAR has vastly changed.
- Dale Earnhardt Jr. Says Good-Bye to DEI, Junior to Follow Suit After 2007 Season
- NASCAR Sprint Cup's Most Popular Driver Six Years in a Row Not Enough for Dale Ear...
- Dale Earnhardt Jr, Tony Stewart Gain Momentum Heading into 2007
- Dale Earnhardt, Jr.: Destined for NASCAR Greatness
- NASCAR's Most Popular, Dale Earnhardt, Jr., Fails to Qualify for the Chase
- Jeff Gordon, Dale Earnhardt Jr at Odds After NASCAR Race at Talladega
- NASCAR Driver Profile 2010: Dale Earnhardt Jr

1 Comments
Post a CommentIt was announced last week that Labonte has signed with HOF Racing w/ Yates and will be driving the #96 Ask.com Ford. (It's on Jayski's.)