NBC Allowing Advertising Agency to Buy a Super Bowl Spot and Carve it Up

While gasoline prices are coming down and there are plenty of bargains to be had at the retail stores this holiday season, one thing is not coming down, the price of a Super Bowl commercial. And why would they? Year after year advertising companies come up with catchy and sometimes wacky commercials for the big game. At times, the commercials are more entertaining than the game itself. A 30-second spot in the NFL's biggest game of the year will cost a company around $3 million, but an advertising firm out of Los Angeles called Cesario Migliozzi has come up with a plan that will allow several retailers to get into the Super Bowl without having to pay full price. Sounds like a trick doesn't it? But NBC is allowing the firm to buy the 30-second spot at full price and carve it up (source: news.yahoo.com).

Cesario Migliozzi has come up with an idea to feature eight different companies in the same 30-second advertisement. The company is guaranteeing that all the companies that participate in the commercial will have their company logo featured for the full 30-second spot. The company has dubbed the commercial "Super Bowl Glory" and will run the commercial for an additional year after the big game at superbowlglory.com. The company promises lots of extras (DVD style) like outtakes at the web site. The commercial would be the first of its kind for the Super Bowl which is expected to attract an amazing 98 million viewers in the United State alone (source: news.yahoo.com).

Cesario Migliozzi has until January 6^th to find the necessary eight companies to divvy up $395,000 each so that they can be guaranteed the spot in the Super Bowl by NBC. That deadline will also allow Cesario Migliozzi to create a commercial fitting for the Super Bowl. Some of the companies that have been mentioned (though not yet signed) are Virgin Mobile, JetBlue, Facebook and Hard Rock Café. The company is also said to be looking for an auto maker to be a part of the historic commercial (source: news.yahoo.com).

In a truly tough economic environment Cesario Migliozzi is using ingenuity to get several companies into the Super Bowl that may have never had the opportunity otherwise. By allowing Cesario Migliozzi to carve up the commercial NBC has shown its willingness and eagerness to fill all of the 30-second spots in the NFL's biggest game of the year. While no one knows how the commercial will play out, it will certainly be an interesting one. And if the commercial proves to be successful, it will almost certainly not the last one of its kind.