Networking for Introverts

If you want to climb the corporate ladder, promote your business or land a better job, you probably know that networking will be vital to your success.

Successful networking involves meeting new people and engaging them in conversation. You need to be able to subtly sell yourself - or your business - without appearing pushy or demanding. You also need to establish a business relationship, develop a rapport with the individual, and make a lasting impression.

It sounds like a tall order, but this kind of social interaction comes naturally to extroverted people. Outgoing by nature, they seem to effortlessly meet people and make friends wherever they go.

But what if you're an introvert? What if you aren't great at making small talk or promoting yourself?

Fortunately, you can still develop your networking skills. Here are some ways that you can network even if you're an introvert:

Look for one-on-one situations. Most introverts have a hard time speaking in a group. It's difficult enough when one person has his/her attention focused on you, but it's even harder when a group of people are watching you! So look for one-on-one situations at parties, conferences and trade shows. By limiting your networking to these small social interactions, you won't be putting yourself in an uncomfortable position.

Make friends with an extrovert. You probably know someone who easily engages others in conversation. Make friends with him/her! By default you'll be in situations that allow you to jump into a conversation without having to be the one that initiates the contact. Although you run the risk of hiding in the shadows of your extroverted friend, you're at least more likely to widen your social and business network.

Learn some basics. A few basic phrases may be all you need to start networking. If you can master them, the rest will follow. Try something like, "I have a new product. Would you like to hear about it?" or "Do you know anyone who works in the IT industry?" All it takes is one sentence or question to spark someone's interest and begin a conversation.

Go online. Many introverts are shy in person - but they're open and engaging when they're chatting online! Look for message boards and forums that will allow you to network online with other people in your industry. It's a chance for your personality to shine through without having to fumble through social situations.

Practice. It may sound ridiculous, but practicing some networking scenarios can be a great way to prepare yourself. Ask a close friend or family member to "role play" with you so you can practice approaching other industry professionals. By living the experience in a non-threatening situation, you'll be relaxed and prepared when the real event occurs.