New Chains Are Taking on the "Big Daddys"

Recently I read about a new up and coming store which may end up blowing the Wal-Mart giant out of the water. I found the article in the AOL Money and Finance section. (Source listed below) The un-named author was making Fred's out to be this new super store that would take Walmart off the map. I thought that was quite funny at first but, anything could happen. Fred's is actually becoming the next big discount king at a rapid rate. If growth continues, the sky is the limit. You may not have one in your area, but if they continue to grow at this rate you will soon see them on every corner just like Wal-Mart. Fred's offers food, clothing, sporting goods, and much more for very low prices. It is being called "An emerging retailer with a national vision".

More new up and coming stores are starting to get more business for a few reasons. Customers are looking for more healthy and different options. The consumers are driving the markets, and McDonalds may be a thing of the past if they don't change. Newer chains like Chipotle are starting to get a large portion of the business. Chipotle Mexican Grill sells healthier options that consumers are craving. With cancer on the rise some people are choosing to be healthier even when they eat out. Chipotle is a very popular fast food burrito shop here in Arizona, as well as various places across America. They specialize in fresh custom made BIG burritos that are made without mystery meat. . My husband first turned me onto to Chipotle, and now the burrito king of the valley is our new family favorite. They load these fat burritos with poultry that is raised without the use of hormones and antibiotics. The golden arches are changing their menu to offer more healthy options for consumers, yet they are not changing fast enough. They still only offer a few healthy choices. Mc Donald's still has mostly junk on the menu according to most consumers, including myself. I stopped eating at Mc Donald's about 5 years ago. Morgan Spurlock created a documentary, Super Size Me which will make you think twice before you ever buy a big Mac again.

Sources:

http://money.aol.com/investing/game-changers

http://www.bloggingstocks.com/2008/06/28/the-next-wal-mart-is-freds/